Achieving Operational Excellence and Customer Intimacy : Enterprise Applications

Mindmap Chapter 9 MIS

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Achieving Operational Excellence and Customer Intimacy : Enterprise Applications by Mind Map: Achieving Operational Excellence and Customer Intimacy : Enterprise Applications

1. Enterprise systems help businesses achieve operational excellence

1.1. Enterprise Systems known as ERP

1.2. Enterprise Software is built around thousands predefined business processes that enterprise software supports

1.3. Business Value of Enterprise Systems

2. Supply Chain Management Systems coordinate planning, production, and logistics with suppliers

2.1. Supply Chain is network of organizations and business processes for procuring raw materials, transform and distribute

2.2. Information Systems and Supply Chain Management

2.3. Supply Chain Management Software

2.4. Global Supply Chains and the Internet

2.4.1. Global Supply Chain Issues

2.4.2. Demand-Driven Supply Chains

2.5. Business Value of Supply Chain Management Systems

3. Customer relationship management systems help firms achieve customer intimacy

3.1. Customer Relationship Management

3.2. Customer Relationship Management Software

3.2.1. Sales Force Automation

3.2.2. Customer Service

3.2.3. Marketing

3.3. Operational and Analytical CRM

3.4. Business Value of CRM Systems

4. Challenges that enterprise applications pose and how enterprise applications taking advantage of new technologies

4.1. Enterprise Application Challenges

4.2. Next-Generation Enterprise Applications

4.2.1. Social CRM and Business Intelligence