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BOOK FLAP by Mind Map: BOOK FLAP

1. USE THE HOOK, PAIN, PLEASURE, LEGITIMACY, OPEN LOOP FORMAT

2. BOOK DESCRIPTION

2.1. MOTIVVATING THE BOOK SALE

2.1.1. HOOP THE FIRST SENTENCE

2.1.1.1. PAIN: THEN CLEARLY DESCRIBE THE CURRENT PAIN THEY ARE IN

2.1.1.1.1. PLEASURE: SHOW WHAT THE BOOK BRINGS

3. LEGITIMACY

3.1. LETTING THE READER KNOW WHY THEY SHOULD LISTEN TO YOU

3.1.1. DECLARE THE PROBLEM FOR AWAKEMING INTEREST

3.1.1.1. KEEP SOME SECRET OF THE BOOK

3.1.1.1.1. DO NOT MAKE READY UNDERSTAND YOUR POINT OF VIEW

4. WHAT DOES IT WELL?

4.1. WRENCH HOOK

4.1.1. IMPORTANT KEYWORDS

4.1.1.1. CLEARLY ARTICLE A PROBLEM

5. COERCION

5.1. WHY DO WE HEAR WHAT THEY SAY?

5.1.1. QUALIFIED ANALYSIS OF AREA SPECIALISTS

5.2. CRITICS

6. MORE BOOK DESCRIPTIONS