Promotions

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Promotions by Mind Map: Promotions

1. Goals

1.1. Analytics

1.1.1. Google Analytics

1.1.2. Insights Analytics

1.1.3. Heat Maps

1.1.4. User Studies

1.2. Money Worth

1.2.1. Budget

1.2.1.1. Email List Cost

1.2.1.1.1. Emma

1.2.2. CPI

1.2.3. CPC

1.2.4. What Goals to measure and set

2. Promotion or Offer

2.1. Blog/Post Schedule

2.1.1. Ad Spend Total

2.1.1.1. Ad cost

2.2. Coupon Type

2.2.1. Bogo

2.2.2. Free

2.3. Thank You or Redirect

2.3.1. Thank you Page Redirect

2.3.1.1. Graphics

2.3.1.2. Copy

2.3.1.3. Goal Code

2.3.2. Redirect to another page (exp find a center

2.3.3. On Screen Coupon with Print Capabilities

2.4. Rules

2.5. Demographics

2.5.1. Target Audience

2.6. Start End Dates

2.6.1. Project End Date

2.6.2. Project Start Date

2.6.3. Promotion Start Date

2.6.4. Promotion End Date

2.6.5. Redemption Start

2.6.6. Redemption End

2.7. Data Capture

2.7.1. Database Tables

2.7.2. Onsite

2.7.2.1. WooBox

2.7.2.2. IPad

2.7.2.3. Other

2.7.3. Offsite

2.7.3.1. Form Type

2.7.3.1.1. WooBox

2.7.3.1.2. Salesforce

2.7.3.1.3. Constant Contact

2.7.3.1.4. Other

2.8. Is it on the promo page

2.9. Maps API

2.9.1. Is it in the maps

2.9.2. Maps API Cost

2.9.3. Man Hours

2.10. URL and Page Information

2.10.1. SEO

2.10.2. Page Description

2.10.3. Page Title

2.11. Sponsor

3. Artwork

3.1. Landing Page Artwork

3.2. Email

3.3. Social

4. Social Media

4.1. Facebook

4.1.1. Pixel

4.2. Instagram

4.3. Twitter

4.4. Snapchat

4.5. Measurement

4.5.1. Insights

4.5.2. Sprout Social

4.5.3. Analytics

5. Module to use

5.1. Florida Promo

5.2. Regular Promo

5.3. Super Promo

6. Reports to generate

6.1. Beginning

6.1.1. Clear All Prior Stats if any

6.1.1.1. Get Contacts Number Before

6.1.1.1.1. Get Page Stats if not new Page

6.2. Daily

6.2.1. Number Of People

6.2.2. Analytics Report Template

6.3. Weekly

6.4. End