MARKETING

High level To Do List

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MARKETING by Mind Map: MARKETING

1. Video comms

1.1. Intros - re: meetups/workshops

1.2. Did you know mini-blog

1.3. Hints & tips - mini videos

1.4. Demos - why DevOps? why nubeGO

1.5. Website/Blog

1.6. Record events/talks/live meets

1.7. To use in social media

1.8. You tube channel?

2. Social Media Content

2.1. Content

2.1.1. Blog pieces - link to Website

2.1.1.1. Nubee - new team welcome

2.1.1.2. My working week...

2.1.1.3. This time last week (tbt)

2.1.1.4. 100 days articles

2.1.2. Events tba

2.1.2.1. save the dates

2.1.2.2. lead up announcements

2.1.2.3. It's today

2.1.2.4. Follow up comms

2.1.2.5. Industry events we are going to

2.1.2.6. Partner news

2.1.2.7. CSR - charity support/news

2.1.3. Sales

2.1.3.1. Sales Content Cards - quick conversation starters; 1-line snippets; focus on key words/imagery

2.1.3.2. Special offers

2.1.3.3. Articles - hot topics leading to where nubeGO can fit in

2.1.4. Recruitment

2.1.4.1. Job openings

2.1.4.2. Internships/Work experience

2.2. Planning & Publishing

2.2.1. Calendar - via Google sheets & reminders by Monday

2.2.2. To Do list & reminders - via Monday

2.2.3. Publish - FB/Twitter via Zift

2.2.4. Content & links to content/images - editing/approval - via Google sheets

2.3. Marketing central

2.3.1. Zift - Atlassian

2.3.2. Zift - Google

2.3.3. AWS Marketing

2.4. Interactive - responsive monitoring

2.5. Analytics

3. Website

3.1. PDF

3.1.1. Case Studies

3.1.2. Whitepapers

3.1.3. Product/service offering

3.2. Blog

3.2.1. Team input monthly

3.2.2. Melissa to backdate and manage

3.2.3. Promotion of blog via LinkedIn and social media

3.3. About Page - Josh to lead?

3.3.1. Photos

3.3.2. Work 'team'

3.3.3. Personal profiles

3.4. Forms

3.4.1. Contact forms

3.4.2. Sign ups

3.4.3. Specific enquiries

3.4.4. Sales / special offers

3.5. Analytics

3.6. Monitoring

3.7. Add Twitter / Linked In feed to the page

4. Brand

4.1. Templates

4.1.1. Recruitment

4.1.1.1. Card (adverts - SM)

4.1.1.2. On-boarding doc

4.1.1.3. nubee welcome card (SM)

4.1.2. Sales/Marketing Docs

4.1.2.1. Product/service offering

4.1.2.2. Sales content cards

4.1.2.3. Events Collateral

4.1.2.3.1. Training (giveaways) e.g. notebooks, freebie, pen, stickers, something memorable - build into training cost

4.1.2.3.2. Giveaways - stickers /cost effective items

4.1.2.3.3. MeetUps

4.1.2.4. Newsletters

4.1.3. Agreements/contracts

4.2. Guidelines

4.2.1. Partner guidelines

4.2.2. Internal comms

4.2.2.1. Newsletter

4.2.2.1.1. To be created

4.2.2.2. Team

4.2.2.2.1. Everyone writes 1 Blog/SM post pcm

4.2.2.2.2. Where are we sharing/recording conversations - Slack, Jira, Confluence, Monday?

4.2.3. External comms

4.2.3.1. Presentations

4.2.3.1.1. Final templates to be agreed

4.2.3.1.2. Purpose? Sales, Marketing, About us, Recruiting?

4.2.3.2. Newsletter

4.2.3.2.1. Content - specific to offers, something to pique interest, current works

4.2.3.2.2. Frequency tbc - quarterly?

4.2.3.2.3. Template to be created

4.2.3.3. White Papers

4.2.3.3.1. To write

4.2.3.3.2. Potential partners (to publish)

4.2.3.3.3. Topics

4.2.3.4. Letters

4.2.3.4.1. Formal - contracts etc

4.2.3.4.2. Informal

4.2.3.5. Linked in

4.2.3.5.1. Team to share posts

4.2.3.5.2. How we manage our own pages

4.2.3.5.3. How we approach potential leads

5. Events

5.1. Calendar

5.1.1. Merge with Google

5.1.2. Allocate attendees / roles

5.2. Comms plan

5.2.1. Promo

5.2.2. Blog/social

5.2.3. Follow up / legacy / actions

5.2.4. Partner / stakeholder opportunities

5.3. Types

5.3.1. nubeGO owned

5.3.2. Industry events

5.3.2.1. Partners / promotion

5.3.2.2. Are we attending

5.3.2.2.1. Shall we meet?

5.3.2.2.2. Are we speaking?

5.3.3. MeetUps

5.3.3.1. TV DevOps

5.3.3.2. London DevOps

5.3.3.3. Bristol DevOps

5.3.3.4. Women in Tech

5.3.3.5. IoT?

5.3.3.6. Google

5.3.3.7. AWS

5.3.3.8. Adhoc

5.3.4. Partners

5.3.5. Stakeholder