employers

1. Awareness

1.1. knows the skills they are looking for

1.2. knows where to advertise job positions

1.3. doesn't know candidates personally

1.4. may not know how to do specific job

1.5. knows the company

2. Sources

2.1. social media

2.2. news websites

2.3. linkedIN

2.4. other companys

3. Worldview

3.1. Personality

3.2. Motivation for Online Activity

4. Fears

4.1. can't find the best staff

4.2. hires wrong person

5. Goals

5.1. hire the right employees for the job

5.2. find reliable and hard working employees

6. Values

6.1. hard work

6.2. innovative ideas

6.3. trustworthy

6.4. reliable

6.5. passionate

7. Emelia smith

7.1. food tech and nutrition student

7.2. 6 years work experience

7.3. hard working

7.4. reliable

8. Demographics

8.1. Age

8.1.1. 30-60

8.2. Gender

8.2.1. male and female

8.3. Education

8.3.1. university degree

8.4. Job Title

8.4.1. manager and CEO

8.5. Salary

8.5.1. 60-200,000

8.6. Location

8.6.1. australia and worldwide

8.7. Family

8.7.1. single or married with children

8.8. Interests

8.8.1. food industry

8.8.2. hiring reliable and hard working employees

9. Challenges

9.1. finding the right person for the job

9.2. finding potential candidates