CRM

1. Customuer Relationship Management

2. Wat?

2.1. Klanten analyseren en beter bereiken

3. Social CRM

3.1. Marketing

3.2. Sales

3.3. Service

4. CRM-systeem

4.1. Customer-facing applicaties

4.2. Customer-centric intelligence applicaties

4.3. Customer-touching applicaties

5. E-CRM

5.1. Analytische e-CRM

5.2. MIS