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BOHA by Mind Map: BOHA

1. Traffic

1.1. Short Term Approach

1.1.1. Round 1-3: Launch Lead Magnet - Cold : $2000 - 3000, then $100/day

1.1.1.1. Facebook $1000 @ Targeted List - $

1.1.1.1.1. Optimize to Conversions

1.1.1.2. Linkedin $1000 @ Targeted List - $$

1.1.1.2.1. Optimize to Conversions

1.1.1.3. (Optional) Adwords PPC $1000 @ Targeted List - $$$

1.1.1.3.1. Optimize to Conversions

1.1.2. Collateral Needed

1.1.2.1. 10 (2 min videos) - Choose 2

1.1.2.1.1. 5 Problem aware

1.1.2.1.2. 5 Solution aware

1.1.2.1.3. 5 Product Aware

1.2. Long term Approach

1.2.1. Round 1 & Recurring : Build Launch Pixel - Cold : $1000, then $20/day

1.2.1.1. Facebook $1000

1.2.1.1.1. Optimize Video Views

1.2.1.2. LinkedIn $1000

1.2.1.2.1. Optimize Website Visits

1.2.1.2.2. Campaign Group

1.2.2. Round 2 & Recurring : Launch Lead Magnet - Warm : $1000 , then $100/day

1.2.2.1. Facebook $500 @ Remarketing List

1.2.2.1.1. Optimize to Conversions

1.2.2.2. Linkedin $500 @ Remarketing List

1.2.2.2.1. Optimize to Conversions

1.2.2.3. Organic

1.2.2.3.1. Youtube Top Videos Only Playlist

1.2.2.3.2. Email Blast to Current List

1.2.3. Round 3 & Recurring : Webinar - Warm: $1000 , then $100/day

1.2.3.1. Facebook $500 @ Remarketing List

1.2.3.1.1. Optimize to Conversions

1.2.3.2. Linkedin $500 @ Remarketing List

1.2.3.2.1. Optimize to Conversions

1.2.3.3. Organic

1.2.3.3.1. Youtube Top Videos Only Playlist

1.2.3.3.2. Email Blast to Current List

2. Funnels

2.1. Optin Landing Page - High CPA

2.1.1. Registration + Trial

2.1.1.1. Purchase

2.1.2. Remarketing

2.1.2.1. Email

2.1.2.1.1. Optin/not Registed >> Push Registered

2.1.2.2. Ads

2.1.2.2.1. Optin/not Registed >> Push Registered

2.2. Lead Magnet w/ Tripwire - Low CPA

2.2.1. Thank You Page: Value Video

2.2.1.1. $7 Trip-Wire (30day Trial)

2.2.1.1.1. OTO1: $97 (1 year)

2.2.1.2. Remarketing 1 - FUF: Optin/no Trial

2.3. Core Offer Automated Webinar - Mid CPA

2.3.1. FUF: All Lead Magnet Leads

2.3.1.1. Webinar registration + Trial

2.3.1.1.1. Thank you

2.3.2. Remarketing: 3

2.3.2.1. Webinar Reg/not Attended >> Push Replay

2.3.2.1.1. Attended Webinar/NO Buy >> Push Peen Joon Sequence