4.3-Globalisation

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4.3-Globalisation by Mind Map: 4.3-Globalisation

1. Factors increasing globalisation popular culture

1.1. Global advertising

1.2. Satellite communications

1.3. Transnational corporations

2. Ways the world is globalised

2.1. Developed world depends on developing world and vise versa(medicine/tech)

2.2. Employees from developed world and developing world can be employed by same corporation

2.3. Global events have become local news-due to spread of communications

3. Types of culture

3.1. High culture

3.1.1. What the elites regard as the highest level of intellectual achievement-(art,poetry,opera)

3.2. Popular culture

3.2.1. products of mass media that are enjoyed by most of society-(social media,music,clothing)

3.3. Folk culture

3.3.1. Traditions and customs of societies(bonfire night, carnival)

4. Postmodern perspective on globalisation of popular culture

4.1. Identity

4.1.1. Postmodern society is more media saturated-as a result the pop culture it creates is more influential in the creation of identity

4.1.2. Media has increased our awareness of the diversity of choices thus increasing our opportunities to construct our identities. Media has allowed new ways of presenting these identities to the world. Also a blur between high culture and popular culture.

4.2. Relative knowledge

4.2.1. Due to media saturation people are more critical of the media and meta narratives-has created a participatory culture

4.3. Participatory culture

4.3.1. Globalisation has allowed democracy, awareness of political issues and created new forms of communities and hybdird cultures

4.3.1.1. Democracy-globalisation has allowed people to access different points of view and opinions to be involved in creation of culture

4.3.1.2. Political issues-police brutality in Burma

4.3.1.3. Community-people feel more connected to each other and care what people think of them

4.3.1.4. Hybrid cultures-postmodernist reject idea that globalisation is creating a hegemony of culture-argue that its created hybrid cultures

4.4. Evaluation

4.4.1. Postmodernists exaggerate the influence mass media has on identity-class,gender and ethnicity have a bigger influence

5. Cultural imperialist perspective on globalisation of popular culture

5.1. Overall argue that pop culture is an ideological tool used to indoctrinate ppl into capitalist ideology. It is used to distract people from exploitation and create a hegemony of capitalist values and culture

5.1.1. Distraction from exploitation in 3 ways

5.1.1.1. False needs- advertises products that are not essential but make it seem as if you cant live without them

5.1.1.2. Commodity fetishism-advertises products as if they magically enhance lives

5.1.1.3. Conspicuous consumption- makes it seem as if you need to be seen with the right products-gucci etc

5.1.2. Americanisation

5.1.2.1. Globalisation is a misnomer for americanisation. American and areas alike impose their culture on less powerful nations

5.1.2.2. Social media act as hubs that allow american culture to reach all parts of the world

5.1.2.3. Allowed through the fact that media companies are owned by americans

5.1.2.4. Has 2 effects

5.1.2.4.1. Marginalisation-local cultures are destroyed as they adopt american culture to modernise-leads to a hegemony of culture-everyone starts to wear,listen and eat the same things

5.1.2.4.2. Islamic fundamentalism-when america culture is imposed on fundamentalists-they use it as an excuse to attack america

5.2. Evaluation

5.2.1. assumes that the flow of culture is one direction-non western culture can flow into western areas too