1. Launch Plan
1.1. Collateral Needed
1.1.1. Define Master Class Part 1
1.1.1.1. What Is the Bullet point summary of the training - 5-7
1.1.1.1.1. 1:
1.1.1.1.2. 2:
1.1.1.1.3. 3:
1.1.1.1.4. 4:
1.1.1.1.5. 5:
1.1.2. Case Study: Success Story
1.1.2.1. Background
1.1.2.2. Before: Problem/Pain
1.1.2.2.1. Outcome Needed
1.1.2.3. Middle: Implementation
1.1.2.4. After: Outcome Achieved
1.1.3. Pre Recored Training
1.1.4. Define Target Profile
1.1.4.1. Industries
1.1.4.2. Job titles
1.1.4.2.1. Entry level
1.1.4.2.2. Senior
1.1.4.3. Products used
1.1.4.3.1. Novice
1.1.4.3.2. Pro
1.1.5. Workflow
1.1.5.1. Have a Meeting
1.1.5.1.1. Interview for Case Study
1.1.5.2. Build Funnel
1.1.5.2.1. Build Email Template
1.1.5.2.2. Build Funnel Framework & Create Lists
1.1.5.3. CopyWriting
1.1.5.3.1. Review Meeting Video and Segment
1.1.5.4. Design
1.1.5.4.1. Polish Pages
1.1.5.5. Tracking & Tagging & Custom Audiences
1.1.5.6. Set up Advertising Campaigns
1.1.5.6.1. Round 1 Setup
1.2. Traffic
1.2.1. Round 1 : Build Launch Pixel
1.2.1.1. Facebook $500
1.2.1.1.1. Optimize Video Views
1.2.1.2. LinkedIn $500
1.2.1.2.1. Optimize Website Visits - Conversions
1.2.1.2.2. Campaign Group
1.2.2. Round 2 : Launch Lead Magnet
1.2.2.1. Facebook $500 @ Remarketing List
1.2.2.1.1. Optimize to Conversions
1.2.2.2. Linkedin $500 @ Remarketing List
1.2.2.2.1. Optimize to Conversions
1.2.2.3. Organic
1.2.2.3.1. Youtube Top Videos Only Playlist
1.2.2.3.2. Email Blast to Current List
1.3. Funnel
1.3.1. Lead Magnet w/ Tripwire
1.3.1.1. Thank You Page: Value Video
1.3.1.1.1. $97 Trip-Wire (Masterclass)
1.3.1.1.2. Remarketing 1 - FUF: Optin/no MS Class
1.3.2. Core Offer Automated Webinar
1.3.2.1. FUF: All Lead Magnet Leads
1.3.2.1.1. Webinar registration
1.3.2.2. Remarketing: 3
1.3.2.2.1. Webinar Reg/not Attended >> Push Replay
2. Content
2.1. Youtube Playlist
2.2. Session Outline
2.2.1. Part one-what’s the problem
2.2.1.1. My Story on Whats the Problem
2.2.2. Part two-why hasn’t it been fixed
2.2.3. Why bother? What are the benefits
2.2.4. What types of partnerships are there?
2.2.5. Who should start them? Government? Or industry?
2.2.6. Where-where do we begin 2 videos?
2.2.6.1. Part five-where should we start geographically
2.2.6.2. two
2.2.7. Who should be involved
2.2.7.1. two
2.2.8. what should we focus on
2.2.9. Part seven-who runs the show
2.2.10. Part eight-how do we know it’s working
2.2.11. Part nine-plan for disruptions and turnover
2.2.12. Part 10-how do we sustain
2.2.13. Part 11-the art of leverage and partnership
2.2.14. Part 12-how do we scale up
2.2.15. Part 13-signs of getting stale
2.2.16. What products should we produce
2.2.17. Resources that helpPPPs
2.2.18. Part 15-acknowledgments