Whats the Problem

Pain Aware: Gov {Stopped my supply chain movement, something disrupted} ; Private {something disrupted in business, OR affecting customers OR supply chain movement }
Solution Aware: Get a \"rolodex\" of vetted network

Why Hasn\'t It Been Fixed

Pain Aware: Frustrated bc IDK, Afraid of the impacts (Financial, brand, media, reputation, safety), time pressure, too much unreliable information
Solution Aware: Place & people they can contact to get reliable, vetted, timely, and actionable information (ORL)

Why Bother with Public/Private Partnerships

Pain Aware: I need Gov to fix problem and IDK where to go
Solution Aware: I know I need Gov help but where do I go to work with multiple states

What Are the Benefits

Pain Aware: IDK the the process {Outcome: Faster info, Faster restoration, faster access to info & people... Relief of the pain from above
Solution Aware: Detailed solutions that will train me from 15 yrs experience VS Doing it yourself Pioneer

Types of Public/Private Partnerships

Pain Aware: un-reciprocal partners, IDK what PPP will help solve operational problems
Solution Aware: They know PPP are the solution, but DK where to go to find PPP will help solve operational problems

Who Should Start a Public/Private Partnership

Pain Aware: Whats is going to take (money,time,effort,) Do I have the resources?
Solution Aware: Learn how to get your PPP operational in under 30days

Problem/Pain Aware: Make Better discussions Faster

A pain aware prospect isn’t ready to hear about your products. They don’t even know that there are ways to solve their pain—so before you push for a sale you need to Reflect their pain back at them, to show you understand them. Show that there are solutions to that pain

Tell a story of a deer in head lights...DO NOT talk about the technology AT ALL
Relate to the pain .. see how I fixed it quickly and effortlessly
Focus on time saving
Keep words simple...8th grade level
Focus on the desired outcome: A good performance review

Solution Aware: I need a consolidated system..IDK what yet, I know I need it

A solution aware prospect knows that there are answers to their problems—they just don’t know about your answer to their problem. How can you join the conversation in this person’s head? Help them make their decision

Tell a story...hint about the technology benefits..NOT features
Relate to the pain...see how I achieved { desired outcome: A rockstar performance review } the quickly and effortlessly
Focus on time saving
Keep words simple... drop 1-2 indtrustry terms ONLY
Focus on the desired outcome: sell my listing quicker with better followup

Public Private Partnership Training Course