Nike Social Listening

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Nike Social Listening by Mind Map: Nike Social Listening

1. Total Buzz Overview

1.1. Total Buzz KPI Overview

1.2. Total Buzz KPI Overview (Sub-Topic)

1.3. Total Buzz Content Analysis (Sub-Topic)

1.4. Total Buzz Trend Tracking (Sub-Topic)

2. BSM Module

2.1. Cool Brand Driver Buzz KPI Overview

2.2. Favourite Brand Driver Buzz KPI Overview

2.3. KPI Trend by Consumer Group on Weibo

3. Campaign Buzz Tracking

3.1. Campaign Buzz KPI Overview

3.2. Campaign Buzz Content Analysis

3.3. Campaign Buzz Trend Tracking

3.3.1. Campaign Video Tracking

3.3.2. Campaign Tweet Travel

3.4. Campaign Audience Portrait on Weibo

4. KOL & Celebrity Buzz Tracking

4.1. KOL & Celebrity Buzz KPI Overview

4.2. KOL & Celebrity Weibo Audience Portrait

5. Social Media Account Buzz Tracking

5.1. Official Account Buzz KPI Overview

5.2. WeChat Account Buzz KPI Overview

5.3. WeChat Account Buzz Trend Tracking

5.3.1. WeChat Account Post Tracking

5.4. Weibo Account Buzz KPI Overview

5.5. Weibo Account Buzz Trend Tracking

5.5.1. Weibo last 30 days Post Analysis

5.6. Douyin Account Buzz KPI Overview

5.7. Douyin Account Buzz Trend Tracking

6. Product Buzz Tracking

6.1. Franchise Buzz KPI Overview

6.2. Nike Product Buzz KPI Trend Tracking

7. Ecommerce Review

7.1. EC Review on Client Service

7.2. EC Review on Logistics

7.3. EC Review on Attributes