LIVEHELFI & BIOHACKER CENTER

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LIVEHELFI & BIOHACKER CENTER by Mind Map: LIVEHELFI & BIOHACKER CENTER

1. Mission/motivation

1.1. Biohacker Center

1.1.1. We were first in 2014

1.1.1.1. Imitators

1.1.1.1.1. Biohacking.lv

1.1.1.1.2. Flowfest

1.1.1.1.3. Health Optimisation Summit

1.1.1.1.4. Market is consolidating

1.1.2. authority created by the Biohacker's Handbook

1.1.3. authority created by the quality of Biohacker Summit events

1.2. LIVEHELFI

1.2.1. More and more biohacking focused competitors

1.3. Create pan-european brand for biohacking

1.4. Market it local (people prefer their own language, and local shipping)

1.5. Opportunity, because there is now chance to create pan-european biohacking product line & brand, "bulletproof of Europe"

1.6. Start from North Europe & Benelux Countries + Germany

1.7. Timeline: Become the leading optimal human performance & preventive health brand in Europe by 2022

1.8. Focus on quality, peer-reviewed articles, build bridges to medical community, hospitals and digital health

1.9. Enemy is not food industry or healthcare industry, but focus on positive message about preventive health & healthy lifestyle

1.9.1. More energy

1.9.2. Faster recovery

1.9.3. Looking healthy

1.9.4. Less sick-leaves

1.9.5. Healthier high performance

1.10. Focus on lifestyle (instead of nerdy stuff, alternative healing protocols etc.)

1.11. Subcultures / trends

1.11.1. Paleo

1.11.2. Biohacking

1.11.3. Beuaty

1.11.4. Quantified Self

1.11.5. Keto/LCHF

1.11.6. Crossfitters

1.11.7. Longevity

1.11.8. Anti-aging

1.11.9. Yoga

1.11.10. Primal living / natural living

1.11.11. Quantum health

1.11.11.1. EMF protection

1.11.12. Superfood

1.11.13. Raw food

1.11.14. Carnivores

1.11.15. Intermittent fasting

1.11.16. Grinders

1.11.17. Alternative health

2. Offerings

2.1. Biohacker Center

2.1.1. Biohacker's Handbook

2.1.1.1. 2014 sleep chapter

2.1.1.2. 2016 Finnish hardcover

2.1.1.3. 2019 English hardcover

2.1.1.4. Social media: 16.7k Instagram

2.1.1.5. Newsletter

2.1.1.6. Finnish & English

2.1.2. Biohacker Summit

2.1.2.1. First event in 2014

2.1.2.2. Sweden, Finland, Estonia, UK

2.1.2.3. Pipeline: Netherlands

2.1.2.4. 8 events

2.1.2.5. 100+ vendors & sponsors

2.1.2.6. Biohacker Summit blog

2.1.2.7. Social media

2.1.2.8. Newsletter

2.1.3. Biohacker Experiences

2.1.3.1. Upgraded Dinner

2.1.3.2. Upgraded Offsite

2.1.3.3. Optimized Day Workshop

2.1.3.3.1. Biohakkeripäivä (Finnish version)

2.1.3.4. Thermogenic Spa

2.1.4. Biohacker's Online Store

2.1.4.1. Self-quantification devices

2.1.4.2. Books

2.1.4.3. Biohacking devices

2.1.4.4. Supplements

2.1.4.5. Retail distribution

2.1.5. Biohacker's Podcast

2.1.5.1. Live Show

2.1.6. Upgraded Workplace

2.1.6.1. Occupational health

2.1.6.2. Arthur de Roey CEO

2.1.7. Biohacker's Online Courses

2.1.7.1. Fix your gut

2.1.7.2. Fix your nutrition

2.1.7.3. Biohacking 101

2.1.7.4. Fix your immunity

2.1.7.5. Biohacking for women

2.1.8. Investments

2.1.8.1. HealthDx

2.1.8.1.1. Biomedical testing

2.1.8.1.2. 10% share + revenue share

2.1.8.2. Biohacker Fund

2.1.8.2.1. 50% sweat, 50% equity

2.1.8.2.2. Biohacking focused angel investors

2.1.8.2.3. Distribution / reqruiting early adopters

2.2. Brick Meets Byte

2.2.1. Noordcode website

2.2.2. LIVEHELFI website

2.2.3. Consultancy

3. Financials

4. Partnerships

5. Structures

5.1. Biohacker Center BHC, Inc.

5.1.1. Plan

5.1.1.1. Setup Biohacker Center Estonia

5.1.1.2. Spin off

5.1.1.2.1. Biohacker Experiences

5.1.1.2.2. Biohacker Events

5.1.1.2.3. Biohacker Retail

5.1.2. Team

5.1.2.1. COO Teemu Arina

5.1.2.1.1. free source

5.1.2.1.2. salary from speaking / Dicole Ltd

5.1.2.1.3. Biohacking related consulting engagements through BHC

5.1.2.2. CEO, CMO, content lead Olli Sovijärvi

5.1.2.2.1. full time

5.1.2.2.2. Mainly content

5.1.2.3. Marketing: Maxim Anakin

5.1.2.3.1. part time

5.1.2.4. Studio & video editing: Eetu Summanen

5.1.2.4.1. part time / hourly basis

5.1.2.5. Customer support: Irina Keränen

5.1.2.5.1. sole proprietor

5.1.2.6. Social media: Inka Immonen

5.1.2.6.1. full time

5.1.2.6.2. Part time student, University of Aberdeen, psychology / neuroscience

5.1.2.6.3. Articles

5.1.2.6.4. Biohacking for women

5.1.2.7. Occasional assistance: Sannamari Eronen

5.1.2.7.1. Training to become a doctor

5.1.2.7.2. Biohacking for women

5.1.2.8. Content, speaking: Jaakko Halmetoja

5.1.2.8.1. sole proprietor

5.1.2.8.2. Biohacker's Handbook

5.1.2.9. Online store partnerships: Deni Haapameri

5.1.2.10. Design, layout & marketing materials: Lotta Viitaniemi

5.1.2.10.1. 3 days / weeks

5.1.2.10.2. 2 days / ambronite

5.1.2.11. Event production: Jenna Ritala

5.1.2.11.1. Todo tapahtumat Oy

5.1.2.12. WELL architecture: Sakari Pulkkinen

5.1.2.12.1. sole proprietor

5.1.2.13. Lifestyle assessments, Upgraded Dinner: Sara Adolfsen

5.1.2.13.1. sole proprietor

5.1.2.13.2. Biohacking for women

5.1.2.14. Partnerships, Upgraded Workplace: Arthur de Roey

5.1.2.14.1. sole proprietor

5.1.2.15. Event volunteers

5.1.2.15.1. 100+

5.1.3. Hiring needs

5.1.3.1. Administration

5.1.4. Shareholders

5.1.4.1. 50% Dicole Oy (Teemu Arina)

5.1.4.2. 50% Olli Sovijärvi

5.1.4.3. Will be minor: Jaakko Halmetoja, Lotta Viitaniemi, Ben Greenfield

5.1.5. Warehouses

5.1.5.1. Vantaa, Finland

5.1.5.2. Tallinn, Estonia

5.1.5.3. Stockholm, Sweden

5.1.6. Online assets

5.1.6.1. www.biohackersummit.com

5.1.6.2. www.biohackingbook.com

5.1.6.3. www.biohakkerit.fi

5.1.6.4. www.biohackingexperience.com

5.1.6.5. www.biohackercenter.com

5.1.6.6. www.biohakkerikauppa.com

5.1.6.7. www.biohackingstore.com

5.1.7. Technologies

5.1.7.1. Shopify

5.1.7.2. Wordpress

5.1.7.3. Adespresso

5.1.7.4. Ogoship

5.1.7.4.1. Inventory management

5.1.7.5. Affiliatly

5.1.7.5.1. Affiliate marketing

5.1.7.6. Procountor

5.1.7.6.1. Digital bookkeeping

5.1.7.6.2. Flashnode

5.1.7.7. Campwire

5.1.7.8. ConvertKit

5.1.7.9. Stripe

5.1.7.10. Paypal

5.1.7.11. Ti.to

5.1.7.11.1. Events

5.1.7.12. Mailchimp

5.1.8. Partnerships

5.1.8.1. Oura

5.1.8.2. Emfit

5.1.8.3. Ambronite

5.1.8.4. Salli

5.1.8.5. Naava

5.1.8.6. ErgoFinland

5.1.8.7. Vielight

5.1.8.8. Foodin

5.1.8.9. Puhdistamo

5.1.8.10. Puhdas+

5.1.8.10.1. Supplements

5.1.8.11. Rohtos

5.1.8.12. Ketonix

5.1.8.13. Maison gern

5.1.9. Own products

5.1.9.1. Redlight/infrared

5.1.9.2. Bluelight blockers

5.1.9.3. Functional chocolates

5.2. Brick meets byte Ltd

5.2.1. Team

5.2.1.1. CEO: Eduard de Wilde

5.2.1.1.1. full time

5.2.1.2. Office manager: Anna van der Berg

5.2.1.2.1. 4 days / week

5.2.1.3. Wife: Anouk Renaud

5.2.1.3.1. E-commerce specialist

5.2.1.3.2. free

5.2.1.4. Outsourced partners

5.2.1.4.1. Conversion crew

5.2.1.4.2. Scientific researcher: Dagmar

5.2.1.4.3. Social media: Livia

5.2.1.4.4. Someone you know (agency)

5.2.1.5. Hiring needs

5.2.1.5.1. Store manager

5.2.1.5.2. Administration

5.2.2. Warehouses

5.2.2.1. Active ants, Netherlands

5.2.3. Technologies

5.2.3.1. Shopify

5.2.3.1.1. Subscription services

5.2.3.2. Hubspot

5.2.3.3. Exact online

5.2.3.3.1. Bookkeeping

5.2.3.4. Payments

5.2.3.4.1. Multisafe pay

5.2.3.4.2. Paypal

5.2.3.5. Tradetracker

5.2.3.5.1. Affiliates

5.2.3.6. Loyaltylions

5.2.3.6.1. Loyalty programs

5.2.4. Brands

5.2.4.1. Noordcode

5.2.4.1.1. C8 oil

5.2.4.1.2. MCT oil

5.2.4.1.3. Collagen

5.2.4.1.4. Ghee

5.2.4.1.5. Coffee

5.2.4.1.6. Chocolate

5.2.4.2. LIVEHELFI

5.2.4.2.1. Bulletproof

5.2.4.2.2. Neurohacker Collective

5.2.4.2.3. Natural Stacks

5.2.4.2.4. Nuzest

5.2.4.2.5. Four sigmatic

5.2.4.2.6. Life extension

5.2.4.2.7. TruDark

5.2.4.2.8. Dusan Plitcha

5.2.5. Ownership

5.2.5.1. 80% Eduard

5.2.5.2. 15% Herman Wiegerinck

5.2.5.3. 5% Mathias Scholten

5.2.5.4. 1 milj valuation (august 2018)

6. Events

7. Practicalities

8. Roles