Content: Strategy and Distribution

1. Content and its programming is a critical component of successful media management. Content is what attracts audience which in turns it draw advertisers

2. 1. The Program Manager/ Director

2.1. a. Budgeting

2.2. b. Acquisition

2.3. c. Scheduling

2.4. d. Evaluation

2.5. e. Interpersonal Skills

3. 2. TV and Video Programming

3.1. a. First-run syndication

3.2. b. Off-network syndication

3.3. c. Ad hoc Networks

3.4. d. Original programs on the web and digital platforms

3.5. e. Local Broadcast Programming

3.6. f. Network and Programming

4. 3. Network Program Strategies

4.1. a. Lead in

4.2. b. Ham mocking

4.3. c. Tent-poling

4.4. d. Counterprogramming

4.5. e. Stunting

4.6. f. Blunting

4.7. g. Seamlessness

5. 4. Network Dayparts:

5.1. a. Early Morning

5.2. b. Daytime

5.3. c. Late Night

5.4. d. Overnight

6. 5. Local Affiliate Programming

6.1. a. Early Morning

6.2. b. Morning

6.3. c. Noon

6.4. d. Early Fringe

6.5. e. Late Fringe

6.6. f. Over nights

6.7. g. Weekends