Why Must a Speaker be Audience Centered/Psychology of Audiences

1. Speakers message is filtered by needs, interests, expectations, knowledge and experience

1.1. Listen to the speech not as they were, but as we were

2. People are egocentric and want to hear what is meaningful to them

2.1. Values, beliefss, and well being

3. No one can make an audience listen

3.1. 2 messages, 1 sent by the speaker and 1 received by the listener

4. Speaker must make the audience choose to pay attention

4.1. Why is this important to me?