KA Dynamic Color Innovative Digital Billboards

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KA Dynamic Color Innovative Digital Billboards by Mind Map: KA Dynamic Color Innovative Digital Billboards

1. Untitled

2. Background

2.1. company´s current situation

2.1.1. Business Plan - Executive Summary

2.1.1.1. Most important is liquidity, be stingy with your money!

2.1.1.2. especially for banks and financiers

2.1.1.3. benefits

2.1.1.4. ROI !

2.1.1.5. Book: "Business for Punks" James Watt

2.1.2. History

2.1.2.1. Hkidma Street 7 Yokne'am Illit 2060000 Israel

2.1.2.2. now: Zur Yigal

2.1.3. product stage

2.1.3.1. Hardware

2.1.3.1.1. interfaces

2.1.3.1.2. Construction for mounting / demounting?

2.1.3.2. Software

2.1.3.2.1. client applications

2.1.3.2.2. web / cloud applications

2.1.3.3. Is there a separation (-> Know how) between hardware and software technically (modules)? Background: Option of cost-effective production of large quantities of hardware , without expertise loss?

2.1.3.4. How is the system to be trained?

2.1.3.5. Easy to use?

2.1.3.6. Produkt requirements for international sales?

2.1.3.6.1. EU

2.1.3.6.2. GB

2.1.3.6.3. USA

2.1.3.6.4. China

2.1.3.6.5. ?

2.1.4. direct customer benefit?

2.1.5. indirect customer benefit

2.1.6. Problems?

2.2. unique features

2.2.1. Please explain simple (drawings etc.)

2.2.2. Who needs your system or who not?

2.2.3. Alternative Technologies

2.2.4. custom fit solutions posible

2.3. If the system can be immediately used by the customer?

2.3.1. requirements and regulations

2.3.1.1. Germany

2.3.1.1.1. Construction supervision authority of the cities and federal states

2.3.1.1.2. Long-term contracts with the cities

2.3.1.1.3. Currently, the first LED billboards are approved

2.3.1.1.4. Rising energy prices (the highest in Europe)

2.3.1.2. EU

2.3.1.2.1. Use in Germany as a reference for Europe

2.3.2. Product documentation

2.3.2.1. What is required?

2.3.2.1.1. by law

2.3.2.1.2. So that the customer can work perfectly with it. (also a naive user!)

2.3.3. Adjustments,Tests, ...

2.3.4. Trainings

2.3.5. users want solutions, not single components and software

2.3.5.1. Aids for the users

2.3.5.1.1. Adapters (Sensor- and Software-Interface)

2.3.5.1.2. Configurators

2.3.5.1.3. Software for data analysis

2.4. There are different product / system variants - modularized?

2.4.1. retail price ?

2.4.2. production costs ?

2.4.3. rental fee ?

2.5. Who / where are / will adapt, manufactured and assembled the components?

2.5.1. Know-how protection?

2.5.2. Requirements for small series production

2.5.2.1. Selection of companies?

2.5.2.1.1. Company for customized production of electronic assemblies, components and devices in small series?

2.5.2.1.2. Products with protective coating, potting or completely assembled as a terminal device?

2.5.2.1.3. Cooperation from specifications to serial production

2.5.2.1.4. at least minimum 2 companies

2.5.3. Criteria for site selection

2.5.4. Cooperation with producers of technology under license?

2.6. Who makes the installation and after sales service?

2.6.1. How complex are the requirements?

2.6.1.1. Electricians

2.6.1.2. Fitters for machinery and equipment Manufacturers of KA Dynamic Color customers

2.6.1.3. Service companies for electronics

2.6.1.4. Training and Instruction of these partners

2.6.1.5. depending on the country possibly different

2.6.2. life time ?

2.6.2.1. robustness against air pollution etc.?

2.6.2.2. storm resistance?

2.6.2.3. exchange of individual tiles?

2.6.3. Warranty period and -services

2.6.4. service contracts

2.6.5. Hotline

2.6.5.1. by phone

2.6.5.1.1. KA Dynamic Color

2.6.5.1.2. Call Center

2.6.5.2. online

2.6.6. replacement of the broken hardware system?

2.6.6.1. Electric and Data wires

2.6.6.2. printed circuit board + electronic components.

2.6.6.3. Transfer software?

2.6.7. Hardware and Software Services?

2.6.7.1. Updates

2.7. current customers

2.7.1. How many systems have been sold / in field tested?

2.7.2. Are there different types of end customers?

2.7.3. partners for distribution

2.7.3.1. existing partners

2.7.3.2. desired partners

2.7.4. Which business model?

2.8. current competitors

2.8.1. strengthen

2.8.2. weaknesses

3. Potential markets, customer needs and underserved customer segments

3.1. How do you see the perspective development of the market for the system?

3.1.1. billboards 44% of market share

3.1.1.1. 10,8 bn Euro

3.1.2. growing market

3.1.2.1. 98% non-digital billboards

3.1.3. 6 to 10 times more profitable than printed billboards

3.2. Current market leader

3.2.1. Monopolies in Europe

3.2.1.1. Ströer 13.000 Employee

3.2.1.1.1. https://www.stroeer.com/en/company/portfolio-of-services.html

3.2.1.1.2. Untitled

3.2.1.2. Wall

3.2.1.3. Decaux

3.2.1.4. Freund Group

3.2.1.4.1. www.AWK.de

3.2.1.4.2. DPW

3.2.1.5. PLAKATUNION

3.2.1.5.1. www.plakatunion.de

3.2.2. Smaller regional companies

3.2.2.1. MOXXO Chemnitz

3.2.2.1.1. https://www.riesenposter.eu/

3.2.2.2. MOPLAK Medien Service GmbH

3.2.2.2.1. https://www.moplak.de/

3.3. producers of large scale billboards (with motiv change)

3.3.1. Megalight

3.3.1.1. BSOL GmbH - Abteilung Producing Line

3.3.1.2. Siebensterngasse 7/1

3.3.1.3. A - 1070 Wien

3.3.1.4. Tel: 01/ 997 1868

3.3.1.5. Fax: 01/ 997 1868 - 99

3.3.1.6. E-Mail: [email protected]

3.3.2. Ströer?

3.3.3. Replacement

3.3.3.1. Large Scale Billboards with Motiv Change

3.3.3.2. LED Road Side Screens

3.4. Technology / Applications / Market Strategy Matrix (from existing businesses to risk opportunities)

3.4.1. existing applications

3.4.1.1. we serve

3.4.1.1.1. Digital Billboards

3.4.1.1.2. scalable

3.4.1.1.3. day and night

3.4.1.1.4. less than 5% of the energy consumption of LED

3.4.1.2. we do not serve (competitors)

3.4.1.3. not existing applications

3.4.2. existing technology

3.4.2.1. we have

3.4.2.2. we do not have (competitors)

3.4.2.3. not existing technology

3.4.3. existing markets

3.4.3.1. we serve

3.4.3.1.1. Out of home advertising market

3.4.3.1.2. Digital Billboards

3.4.3.1.3. trucks and trailers?

3.4.3.2. we do not serve (competitors)

3.4.3.3. not existing markets

4. Who would be strategic customers

4.1. What qualities should a customer have?

4.2. In which regions / sectors do you see opportunities?

5. Site selection in Germany?

5.1. Where are the customers and decision makers?

5.2. costs for employees and rooms

5.3. Financial supports

5.3.1. Research and Development

5.3.2. production and facilities

5.3.3. market access and launch

5.3.4. staff

5.3.5. financiers

5.3.5.1. Federal Government (application by various institutions)

5.3.5.1.1. http://www.foerderdatenbank.de/Foerder-DB/Navigation/root.html

5.3.5.1.2. http://www.foerderinfo.bund.de/

5.3.5.1.3. http://www.zim-bmwi.de/

5.3.5.2. Federal States

5.3.5.2.1. https://www.sab.sachsen.de/unternehmen/f%C3%B6rderprogramme/fue-projektf%C3%B6rderung.jsp?topicID=73029

5.4. contact points in Germany

5.4.1. Economic promotion agencies

5.4.2. Industrial and commercial chambers

5.4.3. Universities and colleges

5.4.3.1. TU Dresden

5.4.4. Federal Banks

5.4.5. companies

5.4.6. Dr. Andreas Voigt

5.4.6.1. e-Mail [email protected]

5.4.6.2. Mobil +49 172 7043099

6. Who would be strategic partners / Investors

6.1. What qualities should a partner have?

6.2. Who can improve with KA Dynamic Color system his own product greatly?

6.3. In which regions do you see opportunities?

6.4. Innovative points of presence?

6.4.1. Trade Shows

6.4.1.1. first as visitor

6.4.1.2. Sign & Expo Munich

6.4.2. conferences

6.4.3. Expo Dubai?

6.4.3.1. Israeli pavilion

6.5. NOT ?

7. What are new additional services throughout the life cycle?

7.1. Crowd Sourcing

7.1.1. Contact: [email protected]

8. Alternative technological adaptations and new application fields?

8.1. Crowd Sourcing

8.1.1. Contact: [email protected]

9. Business Model

9.1. also as White-Label-Product?

9.2. System A with only basic functions

9.3. System B with special functions

9.4. Licensing to manufacturers of mega-light billboards

10. Financial support

10.1. from the producer of licenced technology

10.2. Phase II

10.2.1. ???

10.3. Money for business promotion and product development from Federal Republic of Germany and the federal states

10.4. Venture Capital

10.4.1. What with KA Dynamic Color after exit VC?