Back at yyou Promotions WBS

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Back at yyou Promotions WBS by Mind Map: Back at yyou Promotions WBS

1. Main Promotion

1.1. 1. Account & Project Management

1.1.1. Account Management

1.1.1.1. Project Discovery & Set-up

1.1.1.1.1. Review project plan & receive final client sign off

1.1.1.1.2. Receive cost estimate sign off

1.1.1.1.3. Complete team kick off briefs (work with PM)

1.1.1.1.4. Confirm client availability for milestones & meetings

1.1.1.2. Ongoing

1.1.1.2.1. Communicate up-coming client deadlines & receive sign offs as provided in project plan

1.1.1.3. Legal

1.1.1.3.1. Legal sign off for T&Cs

1.1.1.4. Project Retrospective

1.1.1.4.1. Collate Promotion Reports

1.1.1.4.2. Lead client retrospective (along with AM)

1.1.2. Project Management

1.1.2.1. Project Discovery & Set-up

1.1.2.1.1. Create project plan

1.1.2.1.2. Create high level cost estimate

1.1.2.1.3. Create timeline estimate

1.1.2.1.4. Receive client sign off on project plan

1.1.2.1.5. Confirm resources and/or project team

1.1.2.2. Partner Management

1.1.2.2.1. Align with Smollan PM & timelines for activations

1.1.2.2.2. Ensure partners are aligned to SOW & receive partner costs

1.1.2.3. Project Kickoff

1.1.2.3.1. Secure backatyyou.com domain

1.1.2.3.2. Schedule team kick off & weekly status meetings (internal & external)

1.1.2.4. Project Retrospective

1.1.2.4.1. Collate Promotion Reports

1.1.2.4.2. Lead internal retrospective

1.1.2.4.3. Lead client retrospective (along with AM)

1.2. 2. Copy Team

1.2.1. Web Elemements

1.2.1.1. Promotion Landing Page/s

1.2.1.2. WhatsApp

1.2.1.2.1. WhatsApp copy (as mapped out by UX)

1.2.1.3. Web Banners

1.2.1.4. Social Creative Requirements

1.2.2. On Con Elements

1.2.2.1. Table talkers

1.2.2.2. Posters

1.2.2.3. POS

1.2.3. Off Con Elements

1.2.3.1. POS

1.2.3.2. Product neck tags

1.2.3.3. Posters

1.3. 3. Design Team

1.3.1. Promotion Look & Feel

1.3.1.1. Align partners (activations or any other with campaign look & feel)

1.3.1.2. Ensure look & feel is consistent throughout campaign

1.3.2. Web Elements

1.3.2.1. Promotion Landing Page/s

1.3.2.2. WhatsApp

1.3.2.2.1. Possible image requirements for WhatsApp comms

1.3.2.3. Web Banners

1.3.2.4. Social Creative Requirements

1.3.3. On Con Elements

1.3.3.1. Table talkers

1.3.3.2. Posters

1.3.3.3. POS

1.3.4. Off Con Elements

1.3.4.1. POS

1.3.4.2. Product neck tags

1.3.4.3. Posters

1.4. 4. Social Team

1.4.1. Social Media Promotion Strategy

1.4.1.1. Pre-Promotion

1.4.1.2. On Launch Day

1.4.1.3. During Promotion

1.4.2. Influencer Strategy & Support

1.4.2.1. Pre-Promotion

1.4.2.2. On Launch Day

1.4.2.3. During Promotion

1.4.3. Community Management & Customer Support for promo

1.4.3.1. Pre-Promotion

1.4.3.2. On Launch Day

1.4.3.3. During Promotion

1.4.4. Reporting

1.5. 5. UX & Development Team

1.5.1. UX Tasks

1.5.1.1. Promotion Set-up

1.5.1.1.1. Develop promotion user journey (campaign ecosystem & WhatsApp integration)

1.5.1.1.2. Complete SOW/technical requirements

1.5.1.1.3. Create landing page wireframe/s

1.5.1.2. Promotion Build

1.5.1.2.1. Provide Analytics script

1.5.1.2.2. Provide UX support to development team

1.5.1.3. Promotion QA

1.5.1.4. Promotion Deployment

1.5.2. Development Tasks

1.5.2.1. Promotion Set-up

1.5.2.1.1. Purchase and configure backatyyou.com

1.5.2.2. Promotion Build

1.5.2.2.1. Implement Analytics

1.5.2.3. Promotion QA

1.5.2.4. Promotion Deployment

1.6. 6. Email Team

1.6.1. Pre-Promotion

1.6.2. On Launch Day

1.6.3. During Promotion

1.6.4. Reporting

1.7. 7. Media Team

1.7.1. Pre-Promotion

1.7.2. On Launch Day

1.7.3. During Promotion

1.7.4. Reporting

2. On Trade Promotion

2.1. Account & Project Management

2.1.1. Align with Smollan team & build into project plan

2.1.2. Ensure all partner costs are included & accounted for in final CE

2.1.3. Include partner in all key meetings & presentations

2.1.4. Provide key dates for feedback & launches