PWC Attracting and Retaining Clients

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PWC Attracting and Retaining Clients by Mind Map: PWC Attracting and Retaining Clients

1. Attracting new prospects

1.1. Webpage

1.1.1. Free offer

1.1.2. Social Media

1.1.2.1. Blog

1.1.2.2. LinkedIn

1.1.2.3. Facebook

1.1.2.4. Twitter

1.1.3. Organic SEO

1.1.4. Advertising

1.2. Presentations/Speaking

1.2.1. Live Events

1.2.2. Online Events

1.3. Free Coaching

1.4. Networking events and groups

1.4.1. Linked Coach Referrals

1.4.1.1. Standard Response Letter

1.4.1.2. Fast submissions

1.4.1.3. Free session

1.4.2. Decide another networking group

1.5. Generating Referrals

1.5.1. Rewarding

1.5.2. Asking

1.5.3. Gift Certificate

1.6. Joint Ventures

1.6.1. Guest blogging

1.6.1.1. Evercoach

1.6.1.2. LeggUp

1.6.2. Bonuses

2. Building Relationships

2.1. Ask what they need

2.1.1. Pain

2.1.2. Goals

2.1.3. Outcomes

2.2. Birthday cards

2.3. Email marketing

2.3.1. Autoresponder

2.3.2. Newsletter

2.4. Add to LinkedIn

2.5. Success stories

2.5.1. Case studies

2.5.2. Testimonials

2.5.3. Social proof

2.6. Free Resources

2.6.1. Free events

2.6.2. Free Downloads

2.7. Contact Management System

3. Invite to initial consultations or events

3.1. Email and phone invitations

3.2. Calendar of Available slots

3.2.1. Online scheduler

3.3. Introductory events

3.3.1. Online

3.3.2. Offline

3.4. Compelling value

3.5. One-to-one consultations

3.5.1. phone

3.5.2. Zoom

4. Enroll paid clients

4.1. Powerful Initial Conversation

4.1.1. Follow-up

4.1.2. Ask for the business

4.1.3. Connect and relate

4.1.3.1. Pre-meeting preparation

4.1.3.1.1. LinkedIn profile

4.1.3.1.2. Review questionnaires

4.2. Compelling offer

4.2.1. Holistic and unique program

4.2.2. Bonuses

4.2.3. Follow a proven system

4.2.4. Emphasize value not process

4.3. track conversions

5. Retention and Repeat Business

5.1. Appreciate and acknowledge

5.1.1. Celebration

5.1.1.1. Badges

5.2. Provide unexpected value

5.3. Meet their needs at each new level

5.3.1. Advanced level and continuity

5.4. Programs and packages

5.5. Feedback and evaluation