Estimate Writer - 10 Water Restoration/Roofing Clients

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Estimate Writer - 10 Water Restoration/Roofing Clients by Mind Map: Estimate Writer - 10 Water Restoration/Roofing Clients

1. *DIRECT OUTREACH METHODS* (Quickest methods)

1.1. Target Leads/Cold Direct

1.1.1. Create lists of prospects to call

1.1.1.1. outsource the lead gen

1.2. Instagram

1.2.1. Direct Messages

1.2.2. Comment Engagement

1.3. Facebook

1.3.1. Facebook Groups

1.3.1.1. Authority Informational group

1.3.2. Authority Account

1.3.2.1. Add friend nothing but potential clients

1.4. Twitter

2. *PAID METHODS* (Quicker with more risk, or Long-term safe foundation)

2.1. Facebook ($2000/mo + one-time $1000 setup fee (ad spend) + you pay and control ad spend/ budget)

2.1.1. Ads

2.1.1.1. Drive Traffic to website

2.1.1.1.1. Lead Magnet

2.1.1.2. Promote Products

2.1.1.2.1. Lead Magnet

2.1.1.3. Re-targeting

2.1.1.4. Look-Alike Audiences

2.1.1.5. Advanced Targeting + LAA

2.2. Funnels ($1500 one time build-out fee)

2.2.1. Ad Funnels

2.2.2. Email Funnels

2.2.3. Scheduling Funnels

2.2.4. Automation

3. Key

3.1. ***10 more clients (non-scale: man power, value goes down)

3.2. Spends $22/mo on main campaign and re-targeting

3.3. Google Ad is set

3.3.1. getting about 2 customers/mo $60/mo adspend

3.4. Typical Client

3.4.1. Roofers

3.4.2. Water Restoration (double value compared to roofing)

3.4.3. Small "ServPro" Businesses

3.4.4. $75/estimate

3.4.4.1. Once a week

3.4.4.2. 3 per month

3.4.4.3. $225/mo conservative

3.5. 50/ qualified warm lead sale

3.5.1. 60%

3.6. Free first service

4. *ORGANIC METHODS* (Longer buildout, longterm growth)

4.1. Instagram ($500/mo)

4.1.1. Growth

4.1.1.1. Targeted

4.1.2. Management

4.1.3. Engagement

4.1.4. Creative

4.1.4.1. Photo/Video

4.1.5. Hashtag Optimization

4.1.6. Content Redistribution to other platforms (Facebook/Twitter)

4.2. Facebook

4.2.1. Facebook Groups

4.2.1.1. Authority Informational group

4.2.2. Authority Account

4.2.2.1. Add friend nothing but potential clients

4.3. SEO ($300/mo)

4.3.1. Blogs

4.4. Twitter