Global Marketing

1. 1. International Environment

1.1. Cultural

1.2. Financial and Economic

1.3. Legal

1.4. Competitive

2. 2. Research and Market Selection

2.1. International Marketing Research

2.2. Country Selection

2.3. International Segmentation Strategies

3. 3. Global Market Strategy

3.1. Product and Services

3.2. International Price Strategies

3.3. Logistics and Distribution

3.4. Integrated Marketing Communications

3.5. Strategy Implementation