Townbutler.com

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Townbutler.com by Mind Map: Townbutler.com

1. Financials

1.1. Expenses Left

1.1.1. Web designer

1.1.1.1. Rs 14000

1.1.2. Graphic Designer

1.1.2.1. 12,5000

1.1.3. Chartered Accountant

1.1.3.1. 16,000

1.1.4. Signage

1.1.4.1. 10,000

1.1.5. Rent

1.1.5.1. 10,000

1.1.6. Total

1.1.6.1. 62,500

1.2. Expenses occured

1.2.1. Web Developer

1.2.1.1. Rs 25000

1.2.2. Office

1.2.2.1. Rs 42,000

1.2.3. Graphic Designer

1.2.3.1. Rs 12,500

1.2.4. Total

1.2.4.1. Rs 79,500

1.3. Investment Required (per month)

1.3.1. 2X Graphic Designers

1.3.1.1. Rs40,000

1.3.2. 3 X Php Programmers

1.3.2.1. 60,000

1.3.3. 3 X Marketing excutives

1.3.3.1. 75,000

1.3.4. Rent

1.3.4.1. 10,000

1.3.5. Server

1.3.5.1. 10,000

1.3.6. Marketing Expenses

1.3.6.1. 25,000

1.3.7. MD

1.3.7.1. 50,000

1.3.8. Total

1.3.8.1. Rs 270,000

2. Stakeholders

2.1. Managing Director

2.1.1. Ankit Gupta (70%)

2.2. Marketing Manager

2.2.1. Ricky Teja (30% of delhi revenue only)

3. Strategy

3.1. First step

3.1.1. 14th January 2012

3.1.1.1. 1000 webpages

3.1.1.2. All social plugins

3.1.1.3. 1 template

3.1.1.4. rate & review system

3.2. Second step

3.2.1. Making the online editing easy

3.2.2. releasing more templates.

3.2.3. Launch our marketing campaign

3.3. Third step

3.3.1. Launching Moblie Platform

3.3.2. Launching Map API

3.3.3. Launching deal of the day API

3.3.4. Launching Newsletter API

4. Schedule

4.1. 14th Jan 2012- Website Launch

4.2. 14th Feb 2012 - Launch more templates

4.3. 14th March - Launch all the mobile API, Deal of the day API

5. Revenue Stratergy

5.1. Subscriptions

5.1.1. 100 per month for each webpage.

5.2. Advertising

5.2.1. Customized webpages

5.2.2. Company Logo Design

5.2.3. Company Design Revamping

5.2.4. Location of their logo on the homepage

5.3. Deal of the day API