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Rocket clouds
BlueBird by Mind Map: BlueBird

1. How is it going?

1.1. Metrics

1.1.1. Revenues

1.1.2. Rx

1.1.2.1. NRx

1.1.2.2. TRx

1.1.2.3. NBRx

1.2. Patients

1.3. Physicians

1.4. Payer

1.5. Geo

2. What's not working?

2.1. Resource imbalances

2.1.1. Portfolio Allocations

2.1.2. Channel Allocations

2.2. Execution Issues

2.2.1. Coverage Issues

2.2.1.1. Vacancies

2.2.1.2. workload imbalances

2.2.1.3. Access issues

2.2.1.4. Travel & Admin time

2.2.1.5. Calls per day

2.2.2. Targeting issues

2.2.2.1. Segment Allocations

2.2.2.2. Rep Access

2.2.2.3. Account Issues

2.2.2.4. KOLs

2.2.2.5. Referrals and Attribution

2.2.2.6. Channels synchronization

2.2.3. Messaging issues

2.2.3.1. LOT analysis

2.2.3.2. Competition

2.2.4. Territory Management issues

2.2.4.1. Territory potential

2.2.4.2. Turnover

2.2.4.3. Frontier analysis

2.2.5. Incentive /motivation issues

2.2.5.1. Goaling

2.2.5.2. Incentives

3. How do I improve?

3.1. Top Drivers

3.2. What if?

3.3. Waterfalls

4. Audience Characteristics

4.1. Geo differences

4.2. Physicians

4.2.1. Profiles

4.2.2. Segmentation

4.2.3. Physician journey

4.2.4. Referral map

4.2.5. KOLs

4.2.6. Access Profile

4.3. Patients

4.3.1. Patient Journey

4.3.1.1. New/Switch

4.3.1.2. Persistency

4.3.1.3. LOT

4.4. Payers

4.4.1. Account differences

4.4.2. Payer affiliations