Ford: Automobiles

Marketing mix and Marketing Segment for Ford Product

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Ford: Automobiles by Mind Map: Ford: Automobiles

1. Product

1.1. Sports Cars

1.1.1. Mustang

1.1.2. GT

1.2. SUVs

1.2.1. Escape

1.2.2. Edge

1.2.3. Flex

1.2.4. Explorer

1.2.5. Expedition

1.3. Sedans

1.3.1. Taurus

1.3.2. Focus

1.3.3. Fusion

1.3.4. Fiesta

1.4. Trucks

1.4.1. F Series

1.4.2. Ranger

1.4.3. Raptor

1.4.4. Bronco

1.4.5. Transit Connect

1.5. Fleet Vehicles

1.6. Commercial Vehicles

2. Price (Factors that Affect)

2.1. Location

2.2. Demographic

2.3. Cost

2.4. Supply and Demand

3. Place

3.1. 147 Countries Worldwide

3.2. North America

3.3. Mexico

3.4. South America

3.5. Middle East

3.6. Europe

3.7. China

3.8. Australia

4. Promotion

4.1. Cash Back Incentives

4.2. Employee Pricing Event

4.3. Affiliate Discounts

4.4. Geographic Specific Demand Promotions

5. Geographic Factors

5.1. Rural Demands

5.2. Nationality

5.3. Urban Demands

5.4. Weather Patterns

5.5. Climate Differences

6. MARKETING MIX

7. TARGET MARKETS

8. Demographic Factors

8.1. Age

8.2. Family Status

8.3. Stage of Life

8.4. Income

8.5. Occupation

8.6. Religion

9. Psychographic Factors

9.1. Status Symbol

9.2. Image

9.3. Masculinity/Femininity

9.4. Core Beliefs/Values

9.5. Marketing Tactics

9.6. Perception of Brand

9.7. Safety Ratings

10. Behavioral Factors

10.1. Thrill Seeking

10.2. Cultural Differences

10.3. Energy/Eco-Conscious

10.4. User Status/Brand Loyalty

10.5. Purpose Behind Purchase

10.6. Intended Use

10.7. Financial Risk Level