Tru Shine Residential Cleaning (EM strategy)

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Tru Shine Residential Cleaning (EM strategy) by Mind Map: Tru Shine Residential Cleaning (EM strategy)

1. Notes (review before seeing the strategy)

1.1. Newsletter Segments

1.1.1. "Sleeping" - recieves once a month

1.1.2. 2 - twice a month

1.1.3. 3 - three times a month

1.2. Legend

1.2.1. User migrated to a newsletter segment

1.2.2. Automated email with the topic on it (just what will the letter be about)

1.2.3. Event

1.2.4. Condition/option

1.3. Rule - there are "newsletter segments", users can be their members only when they are not about to recieve any automatic letters

1.4. To current list members: the linked sequence will be sent to those that have subscribed less than 2 months ago.

1.4.1. The following letter will be sent to those that subscribed before the last 2 months. After that the scenario below will be performed for them as well

1.4.1.1. "We are launching email support for our customers" 12.5

1.4.2. The linked sequence will be sent to those that have subscribed less than 2 months ago. They will start at that point of the strategy.

1.5. Rule - if the time period is not shown, that means the next action (whatever it might be) will be performed within the next several days.

2. Еmail Signup

2.1. Welcome+info about service letter (serves as a double opt-in, clients will need to confirm) 1

2.1.1. Service

2.1.1.1. Customer Review

2.1.1.1.1. Carpet cleaning

2.1.1.1.2. General cleaning