Nourished by Kitty

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Nourished by Kitty by Mind Map: Nourished by Kitty

1. Business Plan

1.1. Business Idea

1.2. You

1.3. Customer Research

1.4. Market Research

1.5. Marketing

1.6. Operations

2. Resources

2.1. Kitchen

2.1.1. Equipment

2.1.1.1. Machinery

2.1.1.2. Utensils

2.1.2. Storage Space

2.1.2.1. Air tight containers

2.1.2.2. Cupboard space

2.1.2.3. Shelves

2.2. Electricity

2.3. Gas

2.4. Stock

2.4.1. Ingedients

2.4.2. Packaging

2.4.3. Cleaning Supplies

3. Products

3.1. Create recipes

3.1.1. Write out ideas

3.1.2. Experiment

3.1.3. Write down master recipes

3.1.4. Write out ingredients list

3.1.5. Calculate time it takes to make

3.2. Menu of products

3.2.1. Test the selected products on family/friends

3.2.2. Take professional photographs of each product

3.2.3. Decide on names for each product

3.3. Pricing of products

3.3.1. Create ingredients price list

3.3.2. Figure out my own pricing calculator

3.3.3. Confirm percentages to charge for overheads

4. Legal

4.1. Register with council

4.2. Environmental Health

4.2.1. Food hygiene certificate

4.2.2. Health & Hygiene procedures list (HAACP)

4.2.3. Kitchen up to standard

4.2.4. Labelling correctly

4.3. Liability Insurance

4.4. Data protection

4.5. Trademark name

4.6. Tax

5. Money

5.1. Banking

5.2. Book keeping

5.3. Invoice for services

5.4. Paypal account

5.5. Credit card

6. Brand

6.1. Ethos

6.1.1. What does the brand stand for

6.2. Logo

6.2.1. How does it represent the ethos

6.3. Packaging

6.3.1. Suppliers

6.3.2. Types and sizes

6.4. Labelling

6.4.1. Logo

6.4.2. Ingredients

6.4.3. Price

6.4.4. Use by date

7. Marketing

7.1. Marketing Strategy

7.1.1. Social media

7.2. Website

7.2.1. Blog

7.3. Food Photography

7.4. Word of mouth

7.5. Retailers

8. Sales

8.1. Retailers

8.1.1. Scoop

8.1.2. Brae Garage

8.2. Customers

8.3. Transport

8.3.1. Deliveries

8.3.2. Fuel

9. Self Development

9.1. Knowledge development

9.1.1. Food photography course - Minimalist Baker

9.1.2. Nutrition course - Centre of Excellence and OU

9.1.3. Entrepreneurship

9.2. Skills development

9.2.1. Food courses

9.2.1.1. Amy Levin

9.2.1.2. The Raw Chef

9.2.2. Website creation