Millennial Moms by Lauren McCorvey

1. Talk about...

1.1. Bedtimes And Wakeup Times

1.2. Partner Bashing

1.3. Their Child's Food Allergies

1.4. Their Child's After-School Activities

1.5. How Much Screen Time They Allow Their Child

1.6. Books They Are Currently Reading About Parenting And Very Strongly Recommend

1.7. Milestones. Any Milestones.

1.8. The Wonderful Healthy Snacks They've Discovered Their Kids Go Crazy For That You Know Your Kids Still Wouldn't Eat If It Was Covered In Chocolate

2. Afraid of...

2.1. Car seat safety Gender Neutrality

2.2. Fatigue Money Health care

2.3. Vaccinations Cost of Real Estate Free time

2.4. Becoming a Helicopter mom Being distant moms

2.5. Identity theft and atm debt

2.6. Being separated from phone

2.7. Environmentally conscious

2.8. Their kids being bullied

3. Are Seeking...

3.1. he is online looking for deals and coupons, researching and buying products, checking social media, gaining ideas and inspiration, writing product reviews, and influencing other moms

4. Trust

4.1. She is willing to receive emails from brands in return for a discount, invitations to a special sale, or another compelling offer.

4.2. Buying something that makes her feel good about herself, receives positive online reviews, helps her stand out, or is based on a recommendation from others are all factors that influence her purchasing behavior.

5. Believe

5.1. She’s loyal to companies that support her causes and can smell authenticity a mile away

5.2. She is elusive and rejects traditional advertising, preferring instead to build relationships.

5.3. She is smart, savvy, and considers her options

6. Hang and Love these the most...

6.1. Their babies are first and foremost

6.2. Family

6.3. Usually hang out with other moms in the same age group

6.4. Coworkers