User Experience Research
by Carl Borg
1. Research
1.1. Quantitative
1.1.1. Google analytics & GTM
1.1.2. A/B Testing
1.1.3. Heatmaps
1.2. Qualitative
1.2.1. Customer journey mapping
1.2.2. Surveys / Questionnaires
1.2.3. Usability Testing
1.2.4. Session Recordings