Marketing research

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Marketing research by Mind Map: Marketing research

1. experimental research

1.1. which examines the casual relationship between one variable and another

2. qualitative

2.1. used at the exploratory stage of situation assessmentas part of a hypothesis-building process

2.1.1. focus group: is a discution between six to ten customer to determine what they might be looking for a new product

3. it is the process by which marketing information is collected and analyzed.

3.1. RESEARCH DESINGS: exploratory research identify variables of interest and learning the language of the customer

3.2. DESCRIPTIVE DESINGS: identify the relevant variable in the market place and then descriptive research to ascertain their values (quantitative)

3.3. EXPERIMENTAL RESEARCH: Laboratory or Field

4. quantitative

4.1. used at the confirmatory stage of situatin assessments part of hypothesis- building process

4.2. test specific hypothesis about how customers or channels might behave

5. method of data collection

5.1. focus group

5.2. interviews

5.3. phone surveys

5.4. questionnaires

5.5. panels