Branding

1. culture

1.1. culture that stands out

1.2. how the organization conducts themselves

1.3. how the football team doesn't curse

2. etiquette

2.1. being on time

2.2. dress appropriate

2.3. having manners being nice

2.4. showing interest

2.5. body language

2.6. not interrupting

2.7. don't curse

3. hospitality

3.1. what is hospitality

4. Mission

5. vision

6. Situational awareness

6.1. SPACE

6.1.1. situational awareness

6.1.2. presence

6.1.3. athenticity

6.1.4. clarity

6.1.5. empathy