ENDELEA AFRICA - TIMELINE

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ENDELEA AFRICA - TIMELINE by Mind Map: ENDELEA AFRICA - TIMELINE

1. BUSINESS CONCEPT DEVELOPMENT

1.1. DEFINE SERVICE OFFERING

1.2. DEFINE TARGET MARKETS

1.3. VISION 2020

1.4. SWOT ANALYSIS

1.5. FINANCIAL BUSINESS DEVELOPMENT

1.6. OFFICE MAPPING

1.6.1. S.A Office

1.6.2. ARUSHA SITE VISIT

2. INFRASTRUCTURE DEVELOPMENT

2.1. BUSINESS REGISTRATION AND LICENCES

2.1.1. Tanzania Business

2.1.2. South Africa Office

2.2. CONTENT AND PRODUCT DEVELOPMENT

2.3. SUPPLIER CONTRACTING

2.4. DATABASE BUILD

2.5. HUMAN CAPITAL

3. OPERATIONS ACTIVATION

3.1. TANZANIA OFFICE

4. MARKETING DEVELOPMENT

4.1. 1ST WEB REVEAL

4.2. 2ND WEB REVEAL

4.3. ACTIVATE DIGITAL SERVICES

4.4. BELOW THE LINE AD CAMPAIGN

4.5. BRAND ACTIVATION - AGENTS

4.6. BRAND ACTIVATION - DISRUPTIVE MARKET

4.7. BRAND ACTIVATION - SUPPLIERS

4.8. BRAND APPROVAL

4.9. COMPANY LAUNCH

4.10. COPY AND CONTENT WRITING

4.11. FINAL BRAND CI

4.12. MARKETING STRATEGY SIGNOFF

4.13. STAFF ON BOARDING

4.14. WEBSITE LAUNCH

5. SALES ACTIVATION

5.1. JHB SALES OFFICE

5.1.1. South Africa - Consultants

5.1.2. Source Markets - Consultants

5.1.2.1. USA

5.1.2.1.1. SHARLEEN SMITH

5.1.2.1.2. MINDY HARRIS

5.1.2.2. GERMAN SPEAKING MARKETS

5.1.2.3. Australia

5.1.2.4. UK

5.1.2.5. ASIA

6. LAUNCH DATE

6.1. ACTIVATE SALES - MKTE 2- 4 October

6.2. ACTIVATE OPERATIONS

6.2.1. TANZANIA - ARUSHA 1 November