USER GENERATED CONTENT

1. People value other people's opinions.

1.1. • 79% of people say UGC highly impacts their purchasing decisions, (Stackla, 2020)

1.2. • 31% of consumers say advertisements that feature UGC content are more memorable than traditional ads without it. (Jukin Media, 2018)

1.3. User reviews

1.3.1. Already available on websites

1.3.2. Created by users so it has a plus when it comes to realism and creativity

2. Automatization possibility

2.1. An API that extracts the info (images and texts/reviews) and inserts them into a predetermined ad format

2.2. Would require human validation before publishing

3. Accessible to the advertiser

3.1. Almost all the info necessary is already available on the website

3.2. Products with good reviews or the ones with more reviews could easier to sell with the help of this format

4. SIMPLE, FRIENDLY, SIMILAR

4.1. Use custom website graphics to achieve a similar look and feel

4.2. make it easily customizable (color, graphical elements, fonts, etc.)