Global Bike Inc

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Global Bike Inc by Mind Map: Global Bike Inc

1. History

1.1. John started building custom bikes in his garage

1.2. Peter designed the most lightweight frame in Europe

1.3. In 2000 they met each other and decided to fund Global Bike Inc

2. Co - CEOs

2.1. Peter

2.1.1. Research, design, procurement and manufacturing groups from an organizational reporting perspective

2.1.1.1. Idea-to-Market and Build-to-Stock

2.1.1.1.1. spends money and builds products

2.2. John

2.2.1. Sales, marketing, service & support, IT, finance and human resources groups

2.2.1.1. Order-to-Cash and Service & Support

2.2.1.1.1. Sells products and brings in money

3. Corporate overview

3.1. GBI (Subsuduary)

3.1.1. Headquarters

3.1.1.1. Dallas

3.1.2. Accounting Standards

3.1.2.1. US GAAP

3.1.3. Regulation

3.1.3.1. US Taxes

3.1.4. Activities

3.1.4.1. Material planning

3.1.4.2. Finance

3.1.4.3. Administration

3.1.4.4. HR

3.1.4.5. IT

3.1.5. Distribution

3.1.5.1. Dallas

3.1.5.1.1. San Diego

3.1.5.1.2. Miami

3.1.5.1.3. Central US

3.1.5.1.4. Internal retailers

3.1.6. Employees

3.1.6.1. 66

3.2. GBI Europe

3.2.1. Headquartes

3.2.1.1. Heidelberg

3.2.2. Accounting Standards

3.2.2.1. IFRS

3.2.3. Regulation

3.2.3.1. German Taxes

3.2.4. Activities

3.2.4.1. R&D

3.2.5. Distribution

3.2.5.1. Southern Europe

3.2.5.2. Hamburg

3.2.5.2.1. UK

3.2.5.2.2. Ireland

3.2.5.2.3. Middle East

3.2.5.2.4. Africa

3.2.6. Employees

3.2.6.1. 33

4. Product Strategy

4.1. Types of consumers

4.1.1. Professional

4.1.2. "Prosumer"

4.2. Types of bikes

4.2.1. For touring

4.2.1.1. Deluxe Touring bike

4.2.1.1.1. Black

4.2.1.1.2. Red

4.2.1.1.3. Silver

4.2.1.2. Professional Touring bike

4.2.1.2.1. Black

4.2.1.2.2. Red

4.2.1.2.3. Silver

4.2.2. For off-road racing

4.2.2.1. Women's off.road bike

4.2.2.2. Men's off road bike

4.3. Areas of development

4.3.1. Innovation

4.3.2. Quality

4.3.3. Safety

4.3.4. Speed to market

4.4. Accesories

4.4.1. Helmets

4.4.1.1. Off-roaf helmet

4.4.1.2. Road helmet

4.4.2. T-shirts

4.4.3. Riding accesories

4.4.3.1. Air Pump

4.4.3.2. Elbow pads

4.4.3.3. First aid kit

4.4.3.4. Repair kit

4.4.3.5. Water bottle

4.4.3.6. Water bottle cage

5. Manufacturing Strategy

5.1. Production facilities

5.1.1. Dallas

5.1.1.1. 3 Assembly lines

5.1.1.2. 1000 bikes per year

5.1.2. Heidelberg

5.1.2.1. 3 Assembly lines

5.1.2.2. 1000 bikes per year

5.2. Outsoursing

5.2.1. off-road frames

5.2.2. touring frames

5.2.3. carbon composite wheels

5.3. Finished goods storage

5.3.1. Local warehouse

5.3.2. Shipped to regional distribution centers

6. Distribution network

6.1. Independent Bicycle Dealers

6.1.1. US

6.1.1.1. 13 IBDs

6.1.2. Europe

6.1.2.1. 12 IBDs

6.2. Internet

6.2.1. Information channel

7. Partner network

7.1. US

7.1.1. 12 Partners

7.2. Europe

7.2.1. 12 Partners

8. IT Strategy

8.1. Located in Dallas

8.1.1. SAP ERP

8.1.1.1. Reduce costs and deliver best technology to divisions