Develop a press and fun kit, easy to download, media—video, images and audio, Allow reworking of media, (CC?)
invite media producers, consistent and inspirational story, autobiographies, personal blogs, SMS campaign, rich media via cell (audio video)
encourage sending to friends and family
"my confessions" page
Enlist supporters in fighting negative attacks, fightthe smears.com, FactCheck BarackObama.com
have supporters ferret out negative information before it happens, email@example.com
create a "personal section" on your site that you don't specifically endorse
OpponentExposed.com to broadcast media
"Organizing is the new campaigning"
access to the candidate
court many small donors of $ and time over few large donors of $
not on billboards - in peoples lives, use the tools, youtube, twitter, facebook, etc, PR in reverse - campaign listens to public, liaisons to connect communities to campaign
"anything you say to anyone you are saying to everyone all the time”.
embrace all enthusiasm
court the technoratti
court the creative class
but can't be controlled
early on – liaisons link out to community from official blogs
then disengage, above the fray, don't taint authenticity, distance from your radical base so as to not alienate centrists
encourage distribution through established channels
foster organization within existing, visible, public infrastructures, HOW?
analyze user-generated media – find the messages that are attracting a large audience - those are working.
organize the librarians and data miners
Use negative info when appropriate
avoid the muck when not appropriate
give supporters a way to frame arguments against attacks
make sure supporters talk to their social networks
encourage politics in traditionally non-political places, email is perfect forum