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Advice for 2012 take 2 by Mind Map: Advice for 2012
take 2
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Advice for 2012 take 2



Develop a press and fun kit, easy to download, media—video, images and audio, Allow reworking of media, (CC?)


invite media producers, consistent and inspirational story, autobiographies, personal blogs, SMS campaign, rich media via cell (audio video)

encourage sending to friends and family

Fend off negative attacks

"my confessions" page

Enlist supporters in fighting negative attacks, fightthe, FactCheck

have supporters ferret out negative information before it happens,

opponent research

create a "personal section" on your site that you don't specifically endorse to broadcast media

Gomez Ortigoza

facilitate tools

facilitate structure

"Organizing is the new campaigning"

facilitate content

access to the candidate

facillitate community

court many small donors of $ and time over few large donors of $

stay positive

not on billboards - in peoples lives, use the tools, youtube, twitter, facebook, etc, PR in reverse - campaign listens to public, liaisons to connect communities to campaign

The information flow can’t be stopped.

"anything you say to anyone you are saying to everyone all the time”.

after victory - avoid the ghost town


lower the cost of organizing

provide tools

embrace all enthusiasm

court the technoratti

court the creative class

non political media helps early on

but can't be controlled

build bonding capital

early on – liaisons link out to community from official blogs

then disengage, above the fray, don't taint authenticity, distance from your radical base so as to not alienate centrists

build bridging capital

encourage distribution through established channels

foster organization within existing, visible, public infrastructures, HOW?

Keep your ear to the ground

analyze user-generated media – find the messages that are attracting a large audience - those are working.

organize the librarians and data miners

Use negative info when appropriate

avoid the muck when not appropriate

give supporters a way to frame arguments against attacks

exploit existing social networks

make sure supporters talk to their social networks

encourage politics in traditionally non-political places, email is perfect forum