Food Business 09/01/2012

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Food Business 09/01/2012 by Mind Map: Food Business 09/01/2012

1. BEN & JERRY´S (Ly)

1.1. Ben & Jerry´s Schweddy Balls

1.1.1. ALEX BALDWIN

1.1.2. SATURDAY NIGHT LIFE

1.1.3. ONE MILLION MOMS

1.1.4. RUM & SCHWEDDY BALLS

1.2. Anyone wants FAIR ICE CREAM?

1.2.1. CARING DAIRY

1.2.2. DEVELOPING COUNTRIES

1.2.3. FAIR TWEETS

1.2.4. FAIRTRADE

1.2.5. MARKETING

1.3. How to blog like me

1.3.1. RESEARCH

1.3.2. TOPICS

1.3.3. EVERNOTE

1.4. Ben & Jerry`s around the whirled

1.4.1. BEN & JERRY`S

1.4.2. FAIR-ICE TOUR

1.4.3. FREE CONE DAY

1.4.4. SOCIAL MEDIA MARKETING

2. COCA COLA (Saskia)

2.1. Introducing the Coca Cola company

2.1.1. INTRODUCTION

2.2. Coca-Cola´s Plant - A big fuss about nothing?

2.2.1. PLANTBOTTLE

2.2.2. PLASTIC BOTTLE

2.2.3. RECYCLING

2.3. Coca-Cola and the Story of the "Wax Tadpole"

2.3.1. CHINESE MARKET

2.3.2. TRANSLATION PROBLEMS

2.3.3. WAX TADPOLE

2.4. Thinking, Searching, Extracting - My Way of Blogging

2.4.1. SEARCHING

2.4.2. THINKING

2.4.3. EXTRACTING

2.5. Catching Colors & Troubles of Imagination

2.5.1. COLORS

2.5.2. MARKETING

2.6. Music, Moods and Marketing

2.6.1. CHRISTMAS

2.6.2. MARKETING

2.6.3. MUSIC

3. NESTLÉ (Jessica)

3.1. How Facebook saved the rainforest

3.1.1. GREENPEACE

3.1.2. SOCIAL MEDIA

3.1.3. KIT KAT

3.1.4. RAINFOREST

3.1.5. FACEBOOK

3.2. A short digression: When social media attacks.

3.2.1. GREENPEACE

3.2.2. SOCIAL MEDIA

3.2.3. SOCIAL MEDIA ATTACK

3.2.4. NGOS

3.3. Social Media "victim" now offering own platform.

3.3.1. SOCIAL MEDIA

3.3.2. MARKET PLACE

3.4. How I got the topic of my next post

3.5. Let`s write "Fair Trade" on it and make it more expensive...

3.5.1. BRITISH FAIR TRADE ORGANIZATION

3.5.2. FAIR TRADE

3.6. Business New Year's Resolutions... with social media!?

3.7. "Goodle - saves everthing. Forever." Forever ever?

4. MARS (Elisa)

4.1. Mars Inc. - The Importance of Modern Communication

4.1.1. COMMUNICATION

4.1.2. CROSS CULTURAL COMMUNICATION

4.1.3. SOCIAL MEDIA MARKETING

4.1.4. TASTE THE RAINBOW

4.2. Becoming a worldwide known brand within only one week?

4.2.1. SKITTLES

4.2.2. SOCIAL MEDIA MARKETING

4.2.3. TASTE THE RAINBOW

4.2.4. VIRAL BUZZ/ VIRAL MARKETING

4.3. My way of blogging

4.3.1. RESEARCH

4.3.2. EVERNOTE

4.3.3. NEW IDEAS

4.4. Viral buzz = sustainable growth?

4.4.1. CONSUMER INTERACTION

4.4.2. HYPE

4.4.3. VIRAL BUZZ

4.4.4. SKITTLES

4.5. X-mas shopping via amazon? Sounds old-fashioned!

4.5.1. F-COMMERCE

4.5.2. FACEBOOK

4.5.3. SOCIAL CONSUMPTION

4.6. You can`t remember the life before Google?

4.6.1. DATA PROTECTION

4.6.2. GOOGLE