Pre-recruitment email marketing

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Pre-recruitment email marketing by Mind Map: Pre-recruitment email marketing

1. Questions

1.1. Can we simplify aim profiles?

2. Sources

2.1. Existing Weekly Digest Contact list

2.1.1. 12,000+ prospects

3. Email track 2: aim-specific

3.1. 4-to-8 email series

3.1.1. AIM 1

3.1.1.1. ACTIONS for every email in series

3.1.1.1.1. Thank users who pre-reg

3.1.1.1.2. Follow-up email to non-openers several days later

3.1.1.1.3. Continue series for non-openers, non-clickers, those who don't sign up

3.1.2. AIM 2

3.1.3. AIM 3

3.1.4. AIM 4

3.1.5. AIM 5

3.2. pulsed sequence

3.2.1. Email 1: Demonstrate a problem and a solution

3.2.2. Email 2: Generate interest in QIN benefits with links to provider-specific website resources

3.2.3. Email 3: Demo personality of QIN with emotional appeals (testimonials, etc.)

3.2.4. Email 4: Interact with QIN on social or newsletters to stay in-the-know

3.3. GOALS

3.3.1. Complete pre-reg form

3.3.2. Develop user profiles to assist in recruitment

4. Email track 1: general

4.1. Links in emails allow us to begin segmentation based on opens, provider type, pre-reg form

4.2. 4-to-8 email series (which includes follow-ups for non-openers)

4.3. GOALS

4.3.1. Complete pre-reg form

4.3.2. Begin segmenting by provider type to prepare for recruitment

4.4. Pulsed sequence

4.4.1. Email 1: Demonstrate a problem and a solution

4.4.1.1. ACTIONS for every email in series

4.4.1.1.1. Thank users who pre-reg

4.4.1.1.2. Prospects added to segmentation lists if click on provider-specific links

4.4.1.1.3. Follow-up email to non-openers several days later

4.4.1.1.4. Continue series for non-openers, non-clickers, those who don't sign up

4.4.2. Email 2: Generate interest in QIN benefits with links to website resources

4.4.3. Email 3: Demonstrate personality of QIN with emotional appeal (testimonials, etc.)

4.4.4. Email 4: Interact with QIN on social or newsletters to stay in-the-know