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Rocket clouds
Ideas 2012 by Mind Map: Ideas 2012

1. Brandstream

1.1. End of the destination website - less in depth, more outspread

1.2. Social web is centered in people, not objects, contrary to traditional websites and search

1.3. Like people have lifestreams, brands should have brandstreams

1.4. A brandstream is a multiple presence across on (and off) line touchpoints (all social media points)

1.5. Why?

1.5.1. content consumption is increasingly OFFsite

1.5.2. that is through blogs, widgets, RSS readers, aggregators, social networks, mobile devices, apps, white papers, pictures, customer review vehicles...

1.5.3. brandstreams are live, real time

1.5.4. brandstreaming is opt-in based, favours engagement

1.5.5. it invites virality

1.5.6. It enables more than corporate talk

1.5.7. there is no sell-by date

1.5.8. improved SEO

1.6. What? consistent flow of content created by a brand to engage social connections and information sharing

2. Guest speakers

2.1. Valérie Sohie

2.2. Yento

2.3. Raz*war: Movember

3. Readings & videos selfstudy

3.1. Clay Shirky

3.2. Nielsen video "cross-platform is the norm

3.3. Social TV Bluefin

3.4. Reinventing the newspaper

3.5. How FB advertising is like tv

3.6. SEO definitions

4. Social TV

4.1. Bluefin videos

5. personalised search re "the filter bubble" by eli pariser

5.1. google announcement dec 2004

6. landing page

6.1. voir specific mindmap

7. Réseaux sociaux verticaux

7.1. Ouia.ch

8. video consumption

9. Rich internet & video

9.1. axa makes ads you can step into

9.2. zegna 3D ad and app

9.2.1. Untitled

9.3. Casale Media

10. Untitled

10.1. Social Media Metrics

10.1.1. data 2011

10.1.2. Social media metrics.jpg

10.1.3. Radian6

10.1.4. Webbiquity best social metrics tools

10.2. Social Login

11. Student's tools

11.1. CV

11.1.1. DoYouBuzz

11.2. reputation management

11.3. LinkedIn

11.3.1. most important value: leverage yr network

11.3.2. Video Tips

11.4. social bookmarking

12. Using FLASH webcam

12.1. Cosmo campaign

13. Hub-ization

13.1. The four layers of online brand marketing: brand - website - content - SM reputation

14. Cloud computing

14.1. decentralized social networks

15. Example campaigns

15.1. integrated campaigns

15.1.1. Kellogs shareyourbreakfast

15.1.1.1. ste

15.1.1.2. NYT article

15.1.1.3. Untitled

16. eMail marketing

17. Changing consumer

17.1. relates to brands

17.1.1. AdKeeper

17.1.2. Brandialog

18. SEO

18.1. cycle

19. SoLoMo

19.1. Local

19.1.1. Facebook

19.1.1.1. BlitzLocal

19.2. Geosocial marketing - Social location marketing - location-based social marketing - LBSN

19.2.1. goals

19.2.1.1. in-store visit increase

19.2.1.2. networked WOM

19.2.1.3. brand visibility

19.2.2. why

19.2.2.1. Interesting target

19.2.2.1.1. Forrester: Location-Based Social Network Users Influential, Few

20. content marketing

20.1. B2B content marketing

21. Online targeting

21.1. Behavioral = OBA

21.1.1. Opt out

21.1.2. plugin from

22. Facebook

22.1. engagement apps

23. Engagement

23.1. Heineken QR code

23.2. Tropicana