CHAPTER 1: DEVELOPING A BUSINESS MINDSET

1. 1.1 ADDING VALUE TO SATISFY CUSTOMERS

1.1. THE BUSINESS OF BUSINESS

1.2. COMPETING TO ATTRACT AND SATISFY CUSTOMERS

1.3. IDENTIFYING MAJOR TYPES OF BUSINESSES

2. 1.2 RISK & REWARD

2.1. BARRIER OF ENTRY

3. 1.3 THE BUSINESS MINDSET

3.1. CONSUMER'S AND MANAGER'S PERSPECTIVE

4. 1.4 POSITIVE & NEGATIVE EFFECTS OF BUSINESS

5. 1.5 THE ENVIRONMENTS OF BUSINESS

5.1. EXPLORING CAREERS IN BUSINESS

5.2. RECONIZING THE MULTIPLE ENVIRONMENT IN BUSINESS

5.3. IDENTIFYING THE MAJOR FUNCTIONAL AREAS IN A BUSINESS

5.4. ACHIEVING PROFESIONALISM

6. 1.7 MAJOR FUNCTIONAL AREAS IN A BUSINESS ENTERPRISE

7. 1.8 ELEMENTS OF PROFESIONALISM

7.1. BEING A TEAM PLAYER

7.2. COMMUNICATING EFFECTIVELY

7.3. DEMONSTRATING ETIQUETTE

7.4. MAINTAINING A CONFIDENT, POSITIVE OUTLOOK

7.5. APPLYING WHAT YOU'VE LEARNED