INTERNATIONAL MARKETING OF A FIRM

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INTERNATIONAL MARKETING OF A FIRM by Mind Map: INTERNATIONAL MARKETING OF A FIRM

1. International Marketing Involvement stages

1.1. Proactive

1.1.1. Regular Foreign Marketing

1.1.1.1. Dedicated production capacity for foreign markets

1.1.2. International Marketing

1.1.2.1. Fully committed and involved in foreign markets

1.1.3. Global Marketing

1.1.3.1. The form sees the world as one market

1.2. Reactive

1.2.1. No Direct Foreign Marketing

1.2.1.1. Products indirectly reach foreign markets

1.2.2. Infrequent Foreign Marketing

1.2.2.1. Caused by temporary surplus

1.2.2.2. No intention of keeping the market

2. International Marketing Task

2.1. Uncontrollable Elements

2.1.1. Domestic Market

2.1.1.1. Factors

2.1.1.1.1. Political and legal forces

2.1.1.1.2. Economic Climate

2.1.1.1.3. Competition

2.1.2. Foreign Market

2.1.2.1. Factors

2.1.2.1.1. Political and legal forces (Ailen status)

2.1.2.1.2. Economic Climate

2.1.2.1.3. Comparative forces

2.1.2.1.4. Level of technology

2.1.2.1.5. Structure of Distribution

2.1.2.1.6. Geography and infrastructure

2.1.2.1.7. Cultural forces

2.2. Controllable Elements

2.2.1. Firm Characterics

2.2.2. Price

2.2.3. Promotion

2.2.4. Chanel of Distribution

2.2.5. Research