Talking to Your Target Market: Focus Groups

Mind-map for chapter 1 of Listening group 2

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Talking to Your Target Market: Focus Groups by Mind Map: Talking to Your Target Market: Focus Groups

1. 1.What is the focus group?

1.1. A marketing research method

1.2. Investigate consumer's feelings

2. 2.How does it work?

2.1. 6 to 12 volunteers

2.2. Ask open-ended questions and talk about the researched products/service/brand

2.3. This allows the participants to answers questions in their own perspectives

3. 3.How the answers reflect customer's opinions

3.1. who use the brand ?

3.2. What do they think?

3.3. Do they have any suggestions?

4. 4. The downsides

4.1. Not telling the truths

4.2. Some factors are unconscious

4.3. Some people do not buy rationally