Ideation

Ideation of AI and Insurance.

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Ideation by Mind Map: Ideation

1. Initial Brainstorming

1.1. Research

1.1.1. Design Knowledge

1.1.1.1. Readings

1.1.1.2. Design Educations Sites

1.1.2. Competitor Insurance sites

1.1.2.1. Quote Lodgements

1.1.2.2. Reviews

1.1.2.3. Using Site/AI available

1.2. Initial Ideas

1.2.1. Previous exploration/successes

1.3. Notes

2. Mind mapping

2.1. Brief

2.2. Policy Document

2.3. FAQ

2.4. Excess

2.5. Excess Info Guide

2.6. Goals/Needs

2.6.1. Persona 1: Same

2.6.2. Persona 2: Lauren

2.7. Script

2.7.1. Multiple Iterations

3. SCAMPER

3.1. Substitute

3.1.1. Tech/Level/Attitude

3.2. Adapt

3.2.1. Disclosure Statement/Purpose/Context

3.3. Put to Another Use

3.3.1. Use/Business/User/Generalised

3.4. Combine

3.4.1. Language Decoder/Excess Scenario/Quiz Bot/Budget Manager/Claim Creator

3.5. Modify

3.5.1. Speech/Tech/Colour/Type

3.6. Eliminate

3.6.1. Language Point/Inclusion Point

3.7. Reverse