Online Marketing Consultancy

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Online Marketing Consultancy by Mind Map: Online Marketing Consultancy

1. Customer base amplification

1.1. Customer Acquisition Strategies

1.2. Cost Revenue Mapping

1.3. Portfolio Matching

1.4. Industry success stories

1.5. User profile & Customer Journey creation

1.6. Quarter / Annual Targets

2. ROI Strategy

2.1. Budget planning

2.2. Platform specific Planning

2.3. Channel Allocation

2.4. Product ROI plan

2.5. Demand Forecasting

2.6. KPIs and Reporting

3. Campaign Output Maximisation

3.1. Promotion planning

3.2. Merchandising

3.3. Analytics / Reporting

3.4. Discounting and Offers planning

3.5. Supply planning

3.6. War room

4. Recurring Revenue Streams

4.1. Upsell & Cross sell

4.2. Post sales engagement

4.3. Higher AOV / cart value

4.4. Retention + loyalty

4.5. Referral Management

4.6. Repeat Sales Campaign Mgmt

5. Brand Affection

5.1. Checks & Audits

5.2. Customer Service

5.3. Strategic Alliances

5.4. Brand promotions

5.5. Measurement

5.6. Brand Budget allocation

6. Marketing Automation

6.1. Email Marketing & Promotions

6.2. Customer Loyalty & Retention Solutions

6.3. Management dashboards

6.4. Competition Tracking

6.5. Persona based Personalisation

6.6. Mar-Tech

7. Conversion Rate Optimisation

7.1. Personalisation

7.2. Persuasion Mechanisms

7.3. A/B Testing

7.4. UI / UX optimisation

7.5. Behavioural mapping

7.6. Continuous Improvement

8. Expansion tactics

8.1. Product range

8.2. Demographical growth

8.3. Channel addition

8.4. Lifetime Value Increase

8.5. Platform expansion

8.6. Market study

9. Growth on Auto-pilot

9.1. Hiring

9.2. Roles & responsibilities

9.3. Accountability metrics

9.4. Inter department dynamics

9.5. Marketing team Reporting Structures

9.6. Daily,Weekly, Monthly Processes