Public

1. Producers

1.1. Finances: The resources from Hotel Lisboa

1.2. Personnel: The experienced bakers, staffs

1.3. Supplier: Company which supply raw materials, payment methods supplier

2. Enablers

2.1. Potential Allies 1. New Yaohan 2. Tom n Toms coffee.. 3. Mobile Apps companies 4. Aomi

2.2. Media: 1. Traditional Media (TDM, magazines, Billborads...) 2. Social Media Platforms (Facebook, Instagram,Blogs...) 3. Social Media Magazine (The_trip_addict,3.3 食堂.)

2.3. KOL: 1 Man Dinner, Alfred Chan...

3. Customers

3.1. Current Customers: Macau residence, mainly in their middle ages and young people

3.2. Secondary Customers: The customers' children and family members

3.3. Potential Customers: The travellers who visit New Yaohan

4. Limiters

4.1. Compeitiors： élysée Bakery, Le Casa, Hazukido Macau...

4.2. Opponent: Saint Honore, miyazaki Bakery...