PRODUCT OR SERVICE CREATION (Full Body Massage for Students)|| SOLACE
by Sphesihle ndzwayiba
1. Product Design
1.1. Name: SOLACE
1.2. Core Benefit: Relieves muscle tension bringing super relief and destress
1.3. Actual Product: Full Body Massage
1.4. Packaging: None
1.5. Features: Meditation|| Relaxing music
1.6. Credit: NO!
1.7. After sale service
1.8. Price: 20 min per slot|| 3 setions per shift||R70 per slot
2. Things to consider
2.1. Aesthetics: The first thing that a client can notice with the service
2.2. Ergonomics: making sure that the service is comfortable:
2.3. Materials: Types of beds|| towl Massage Chair and Table. Massage Oils, Lotions, and Creams. Towels and a Portable Towel Cabinet. Stones and a Heating Device. Relaxation CDs, a CD Player, and Candles
2.4. Modularity: Divide body massage in different sections and prices
2.5. Sustainability: The materials used must be sustainable
2.6. Protection:
2.7. Packaging & Assembly
3. Marketing Plan for the Product/service: A document that provides details of what I need to know and steps to be taken for the success of my service promotion
3.1. STEP1: KNOWING MY BUSINESS- offers massage services to Rhodes students at a reasonable price and time. A sole proprietor that has a maximum of 8 employees (students) with different slots. Four setions|| two Students on each|| two hours of service from each||opens from 10:00-12:00, 14:00-16:00 and 18:00:20:00
3.2. STEP 2: DETERMINING TARGET MARKET: merged with the counselling center and SAN clinic|| clients refereed. For all students. Demographics|| all ages,race and gender. Not for persons older than 27.
3.3. STEP 3: Competitors || The other body massage businesses in grahamstown: to mention a few || Pumba|| Shwamaru..
3.4. Step 3:Set Goals|| Objective|| Goals|| Vission
3.5. Step5: Outline Strategies... How to acomplish those
3.6. Step 6: Set a Budget
3.7. Step 7: Get to Work