Credit Union Post Onboarding Activities

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Credit Union Post Onboarding Activities by Mind Map: Credit Union Post Onboarding Activities

1. Other

1.1. Chatbots

1.2. Email Automation

1.3. Google Optimize

1.4. Persona Research

2. CRO

2.1. Heatmaps

2.2. Surveys

2.3. Chatbots

2.4. Landing pages

2.5. Google Optimize

3. Advertising

3.1. Search

3.1.1. Google

3.1.1.1. Auto

3.1.1.2. Credit Cards

3.1.1.3. Mortgage

3.1.1.4. HE/HELOC

3.1.1.5. Checking/Membership

3.1.1.6. Savings

3.1.1.7. Personal Loans

3.1.2. Bing

3.1.2.1. Auto

3.1.2.2. Credit Cards

3.1.2.3. Mortgage

3.1.2.4. HE/HELOC

3.1.2.5. Checking/Membership

3.1.2.6. Savings

3.1.2.7. Personal Loans

3.2. Display

3.2.1. Social

3.2.1.1. Auto

3.2.1.2. Credit Cards

3.2.1.3. Mortgage

3.2.1.4. HE/HELOC

3.2.1.5. Checking/Membership

3.2.1.6. Savings

3.2.1.7. Personal Loans

3.2.2. Google

3.2.2.1. Auto

3.2.2.2. Credit Cards

3.2.2.3. Mortgage

3.2.2.4. HE/HELOC

3.2.2.5. Checking/Membership

3.2.2.6. Savings

3.2.2.7. Personal Loans

3.2.3. YouTube

3.2.3.1. Auto

3.2.3.2. Credit Cards

3.2.3.3. Mortgage

3.2.3.4. HE/HELOC

3.2.3.5. Checking/Membership

3.2.3.6. Savings

3.2.3.7. Personal Loans

4. SEO

4.1. Content Development Process

4.1.1. Auto

4.1.2. Credit Cards

4.1.3. Mortgage

4.1.4. HE/HELOC

4.1.5. Checking/Membership

4.1.6. Savings

4.1.7. Personal Loans

4.2. Content Creation

4.2.1. Initiated by CDP

4.2.2. Initiated by client request

4.3. Content Optimization

4.3.1. Auto

4.3.2. Credit Cards

4.3.3. Mortgage

4.3.4. HE/HELOC

4.3.5. Checking/Membership

4.3.6. Savings

4.3.7. Personal Loans

4.4. Periodically revisiting SEO processes (originally included in onboarding)

4.4.1. Link building

4.4.2. Local SEO

4.4.3. Moz Local

4.4.4. Site speed

4.4.5. Onsite audit

4.4.6. Page purge

5. Reporting

5.1. DataStudio

5.1.1. Monthly Reporting

5.1.2. Campaign Specific

5.1.3. Detailed Organic

5.2. SEMRush

5.2.1. Organic

5.2.2. Competitive Analysis