Campaign

1. Objective

1.1. App Install

1.2. Link Clicks

1.3. App Events

2. Location

2.1. US

2.2. CA

2.3. Australia

2.4. UK

2.5. Europe

2.6. Asia

3. Budget

3.1. Daily

3.2. Campaign

4. Audience

4.1. Lookalike 25% most active users

4.2. Interests

4.3. Lookalike FF6

5. Images

5.1. Image 1 #url

5.2. Image 2 #url

5.3. Image 3 #url

5.4. Image 4 #url

6. Text

6.1. Pro Argument

6.2. Pro Argument

6.3. Pro Argument

7. Placements

7.1. Facebook

7.1.1. News Feed

7.1.2. Story

7.2. Instagram

7.2.1. News Feed

7.2.2. Story

7.3. Messenger

7.3.1. Story

7.3.2. Inbox

8. Mobile OS

8.1. iOS

8.2. Android

9. Ad Type

9.1. Carousel

9.1.1. Video

9.1.2. Photo

9.2. Single Image

9.3. Single Video

10. Bidding

10.1. Lowest Cost

10.2. Bid Cap

10.3. Cost Cap

10.4. Target Cost

11. Optimization (If App Event)

11.1. Start Trial

11.2. Purchase

11.3. Subscribe

11.4. Sign Up