Business Name : Pretty Please by Pooja

1. Retailing (in store)

1.1. Objectives : Drive Sales, Brand Visibility, Expand market, Strategic Partnerships

1.2. Tools :Supply chain management, in store display

2. Wholesaling

2.1. Objective : B2B Marketing

2.2. Tools : In person meets, supply chain management

3. Personal Styling Assistant (App and on ground)

3.1. Objective : Business line expansion

3.2. Tools : AI led apps/ softwares (futuristic plan), ATL, BTL, Exhibitions, Word of mouth

4. Custom designing

4.1. Objective : Business line expansion

4.2. Tools : Onlne questionnaire (google form) to fill in measurements, fabrics available online, this will collaborate with the personal styling assistant app, systems speak to each other and a design is rolled out in the fabric of their choice which is suggested

5. Subscription Boxes

5.1. Objective : Business line expansion, ensure consistent sales and customers who are loyal

5.2. Tools : Questionnaires, Virtual styling app (futuristic)

6. Youtube

6.1. Objective : Original content videos, brand building, drive sales

6.2. Tools: Live videos, Original content, Viral videos, Short films, blogger takeover, blogger videos

7. Website (www.prettypleasebypooja.com)

7.1. Objectives : Sales, Branding, Online Subscription Boxes, Online Stylist, Online trials, Video chat shopping

7.2. Marketing tools used : Google Ads, Display Ads, Re-marketing, PPC, SEO, SEM, Newsletters, Blogs, Video Marketing (content marketing that will be used cross all platforms), analytics

8. Facebook (www.facebook.com/PrettyPleaseByPooja/)

8.1. Objective : Promotion, Brand Awarenesss and building, sales, outreach

8.2. Tools : Sponsored post, Live videos, watch party, interactive post, polls, tags, groups, facebook shop, product photography, editing, videography, post editing, community building

9. Instagram (www.instagram.com/prettypleasebypooja/)

9.1. Objectives : Brand building and management, outreach, sales,

9.2. Marketing tools : Sponsored post, sponsored stories, Influencer marketing, affiliate marketing, page promotion, Instagram Loops, reposts, Instagram shop, product photography, editing, videography, post editing

10. Third party platforms (Marketplaces)

10.1. Objective : Drive sales

10.2. Platforms : Flipkart, Amazon, Snapdeal, Meesho, SEO

11. CRM tool

11.1. Customer database management, Email marketing, marketing and analytics integrated with website, Social Media channels etc.

12. Others

12.1. Twitter, Pinterest, LinkedIn (B2B)