Lower Case ABC's

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Lower Case ABC's by Mind Map: Lower Case ABC's

1. Colours

1.1. 3 schemes per letter

1.2. Olimpia Zagnolia

2. Textures (in relation to themes and story on page)

2.1. natural Fabrics

2.1.1. Linen

2.1.2. bamboo

2.1.3. vegan suede

2.1.4. recycled water bottle fleece

2.2. natural elements

3. Scents

3.1. Rosemary Essential Oil - Improves memory, increases alertness

3.2. Vetiver - Improves brain function, increases concentration - participants with ADHA had improved brain patterns and decreased stmptoms

3.3. Lemon - arouses senses, decreases errors

3.4. Peppermint - Sustains attention, Enhances memory accuracy

3.5. Lavender - improves concentration, recharges the brain

3.6. Lemongrass - reduces stress & anxiety

4. Embossing

4.1. Raised or engraved style

4.2. hidden letters

4.3. interesting levels of paper

4.4. paper texture

5. Ethnic Alphabet

5.1. Roman Letters

5.2. Arabic Letters

5.3. Japanese Characters

5.4. Simplified Chinese Characters

5.5. Korean Characters

5.6. Hebrew

5.7. Devanagari

5.8. Tamil

5.9. Cyrillic

5.10. Greek

5.11. Braille

6. Abstract Style

6.1. Art deco reference

6.2. clean

6.3. modern

6.4. simple

6.5. large shapes

7. Layout

7.1. Asymmetrical Grid - Paul Rand's idea; The eye works harder to resolve asymmetrical relations in the brain, thus making this design more memorable.

7.2. Uneven number of columns 5 columns by 7 rows

8. Written Text

8.1. Each letter will tell a minimal story including the letter

8.2. A - An alligator ate the ants apple.

8.3. E- Eliot the elephant had an ear infection

8.4. H - the hedgehog's hair was beyond handsome

8.5. M -Maggie the friendly microorganism is not allowed on my muffin.

8.6. O - the oracle orca watches the ozone

8.7. P - the pike accidentally ate a plastic pineapple, now he’s in a pickle.

8.8. R - Rita the Rino loves to smell Rosemary trees to help with memories

9. Themes and Messages

9.1. Nature

9.2. animal welfare

9.3. Sustainability

9.4. reduce, reuse, recycle

10. Sustainability

10.1. Printed on recycled paper

11. Accessibility

11.1. Colour Blind

11.2. Sensory

11.3. Braille for Blind

11.4. Different alphabets for relatable recognition

12. Personality

12.1. Friendly

12.1.1. Smooth/rounded corners

12.2. Comfortable

12.3. Stimulating

12.3.1. Bright fun and inviting colours

13. Inspiration

13.1. And So It Begins..

13.2. Bruno Munari's ABC's

14. Values

14.1. Simplicity. breaking stuff down, making stuff simple, understandable and digestible. Creativity. To be interpreted as problem solving. Transparency. laying out all of the facts in the beginning Sustainability. Thinking of futures beyond us BUSINESS PERSONALITY Humour. The art of wit is memorable. (period) Curiosity. Discovering and researching. Adaptability. Be open to change Respect. Humans, environment, creatures.

15. Process

15.1. Take reference photos/competitive analysis

15.2. Look for and note similarities, differences

15.3. Nature, animals, insects and environment is the books theme

15.4. Choose colour palettes for each letter (3 colour), depending on the theme of the letter, preferably taken from nature, with colour psychology in mind.

15.5. Consider bright colours (brighten nature colours)

15.6. Making associations with colours and letters -synesthesia

15.7. Add a (natural) textile as a texture element for each or most letters.

15.8. Simple sketch layout options for each letter – layout exploration.

15.9. Think abstract

15.10. Add embossed, raised or indented elements on each page.

15.11. Each page will have a touch element.

15.12. Each section of letters will carry a scent. Smell makes memory 4 x more than visuals. Scratch and sniff – smell ink!

15.13. Research effects of colour, scent and touch and how it aids with learning and memory in children.

15.14. Letter & shape recognition

15.15. Accessibility (colour blind)

15.16. Letter shapes & image incorporation

16. Rules per Spread

16.1. 1 texture element (embossed, braille, etc..)

16.2. 1 high contrast element

16.3. 1 natural element

16.4. 1 colour scheme (3 colour)

16.5. different alphabets for each letter.

16.6. Lower Case letters only

16.7. Spread: letter displayed on one page, mixed letters and elements on facing page – find the same letter – hidden letter game (touch).

16.8. Can use raised/recessed elements and textures for colour distinction