How to respond to the culture of Chinese tourists?

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How to respond to the culture of Chinese tourists? by Mind Map: How to respond to the culture of Chinese tourists?

1. Reason for increased tourism

1.1. Strong Chinese GDP growth

1.2. Income level increase

1.3. Erasion of restrictions on visas

1.4. Connection with 189 airports

1.5. Longest Chinese dream

1.6. Government lift restrictions on outbound travel

1.7. Middle class increase

1.8. Cheaper traveling than domestic

1.9. Attractiveness of taking international trip

1.10. Buying power increase

2. Trends

2.1. Self-booking

2.2. Tremendous volume going online

2.3. Rise in individual tourism

3. Attracting Chinese tourists

3.1. Be authentic and flexible

3.2. Staying on top of market dynamics

3.3. Understanding consumer behavior

3.4. Be very open-minded

3.5. Provide shopping areas

3.6. Provide a casino

3.7. Being friendly and not too distant

4. Portrait of the modern-day Chinese tourists

4.1. Seeing Europe in one trip

4.2. Little money spent on journey itself

4.3. Cheap sightseeing

4.4. Proud of places they visited

4.5. Preference for countries with good future prospects

4.6. Visiting highlights of destination

4.7. Less educated, more interest in material aspects

4.8. Going for short durations

4.9. Social network sharing importance

5. Traditional culture

5.1. Enjoy competition

5.2. Takes longer to trust

5.3. Respect for others

5.4. Modest

5.5. Collectively orientated

5.6. Individualistic money wise

5.7. Top management retains authority

5.8. Tight-knit society

5.9. Prepared to take risks

5.10. Engaged with future

5.11. Like to invest

5.12. Generous

5.13. Quantity more important than quality

5.14. Prefer isolation

5.15. Food is important

5.16. Connection sharing

6. Characteristics

6.1. Older generation

6.1.1. Travel in groups

6.1.2. Seen as respectable figures

6.2. Younger generation

6.2.1. Frequent independent travelers

6.2.2. Willing to blend in

6.2.3. Better educated

6.2.4. Larger networks

6.2.5. Demanding

7. Handling Chinese tourists

7.1. The Chinese tourists

7.1.1. Education

7.1.2. Government initiatives

7.1.2.1. Instruction manual

7.2. The company

7.2.1. Cultural awareness trainings

7.2.2. Chinese specific services

7.2.2.1. Hilton Huanying program