How to respond to the culture of Chinese tourists?
by Irene Van Mierlo
1. Attracting Chinese tourists
1.1. Be authentic and flexible
1.2. Staying on top of market dynamics
1.3. Understanding consumer behavior
1.4. Be very open-minded
1.5. Provide shopping areas
1.6. Provide a casino
1.7. Being friendly and not too distant
2. Portrait of the modern-day Chinese tourists
2.1. Seeing Europe in one trip
2.2. Little money spent on journey itself
2.3. Cheap sightseeing
2.4. Proud of places they visited
2.5. Preference for countries with good future prospects
2.6. Visiting highlights of destination
2.7. Less educated, more interest in material aspects
2.8. Going for short durations
2.9. Social network sharing importance
3. Characteristics
3.1. Older generation
3.1.1. Travel in groups
3.1.2. Seen as respectable figures
3.2. Younger generation
3.2.1. Frequent independent travelers
3.2.2. Willing to blend in
3.2.3. Better educated
3.2.4. Larger networks
3.2.5. Demanding
4. Handling Chinese tourists
4.1. The Chinese tourists
4.1.1. Education
4.1.2. Government initiatives
4.1.2.1. Instruction manual
4.2. The company
4.2.1. Cultural awareness trainings
4.2.2. Chinese specific services
4.2.2.1. Hilton Huanying program