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What Users Want - Branded and User-Generated Virtual Goods by Mind Map: What Users Want -  Branded and User-Generated Virtual Goods
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What Users Want - Branded and User-Generated Virtual Goods

panel participants

Amy Jo Kim

Lee Clancy

Brian Bellefour

Sean Ryan

how to decide what goes into virtual items inventory

demographics

statistics of purchases

scarcity

Lee Clancy

Sean Ryan

challenges of UGC

Amy Jo Kim

Lee Clancy

Sean Ryan

Brian Bellefour

general notes

smilebox

VGoods are a form of non-verbal communication

consumer feedback

what do your users want to do?

user demographics

important to support buying for not just yourself

tools to support UGC

Meez partnership with big concert promoter

subscription is not conflicting with microtransactions

fraud

economy

pricing

combo of VGoods and ads is great business model

impact of real world economic downturn

$1,5 bn VGoods revenue worldwide

VGoods make it possible to drive revenue from international traffic

faucet/drain economies