PRICE DISCRIMINATION

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PRICE DISCRIMINATION by Mind Map: PRICE DISCRIMINATION

1. NON-LINEAR PRICES

1.1. tied sales

1.1.1. The consumer must use products from the same manufacturer

1.2. grouped sales

1.2.1. It consists of selling two goods together

1.3. block prices

1.3.1. is to charge a price up to a quantity of product and another from that amount

2. marketing strategy based on charging different prices for the same product

3. monopoly

3.1. Companies control the market and intends to maximize profits in this way.

4. they are classified in three

4.1. first grade

4.1.1. when the company knows exactly how much each individual is willing to pay

4.2. second grade

4.2.1. when the market is grouped according to its willingness to pay for the product in question

4.3. third degree

4.3.1. when a linear price is charged for each group of consumers

5. companies use this to be able to sell their products more.

6. sell your products at different prices

7. good handling of goods

8. companies must somehow have an influential power in the market

8.1. The seller can only discriminate, if he has the cunning and ability to charge a price for his product