PRICE DISCRIMINATION
by Juan Pablo Amortegui Soto
1. NON-LINEAR PRICES
1.1. tied sales
1.1.1. The consumer must use products from the same manufacturer
1.2. grouped sales
1.2.1. It consists of selling two goods together
1.3. block prices
1.3.1. is to charge a price up to a quantity of product and another from that amount
2. marketing strategy based on charging different prices for the same product
3. monopoly
3.1. Companies control the market and intends to maximize profits in this way.
4. they are classified in three
4.1. first grade
4.1.1. when the company knows exactly how much each individual is willing to pay
4.2. second grade
4.2.1. when the market is grouped according to its willingness to pay for the product in question
4.3. third degree
4.3.1. when a linear price is charged for each group of consumers