Alfa Laval
by David Knutsson
1. Jeans as a service https://www.ellenmacarthurfoundation.org/case-studies/pioneering-a-lease-model-for-organic-cotton-jeans
2. The story to tell to the management team. A story that can go on for several meetings and builds up to the ultimate goal: "To empower and motivate the mgt team to understand that the Innovation department isn´t a product development department but rather Business Innovation that will take AL to a new level"
2.1. HR Pascale
2.2. Finance Jan
2.3. Communication Peter
2.4. Corporate development Alex
2.5. CSR Catarina
2.6. Corporate General Council Emma
2.7. IT Frank
2.8. CEO Tom
2.9. Sales & Service Joakim
2.10. Operations Mikael
2.11. Food & Water division Nish
2.12. Energy division Susanne
2.13. Marine divsion Sameer
3. Plan the story telling
3.1. Illustratör: Frida Rit www.fridarit.com
3.2. Employer Experience & Design Thinking Steve Usher https://www.linkedin.com/in/steveusher/
3.3. Listen to what other companies have done and learn from
3.3.1. Hilti Fleet Management Hilti Fleet Management (A): Turning a Successful Business Model on Its Head - Case - Harvard Business School
3.3.2. Engineering.com example - HAM-LET INDUSTRIAL VALVES - SWEET SENSE REMOTE SENSING - RENFE PASSENGER RAIL SERVICE See pdf.